Job Title: Amazon Business Strategist/Researcher - Brand Strategy Department
Overview:
We are seeking a dynamic and experienced Amazon Business Strategist/Researcher to join our innovative Brand Strategy Department at RT7Digital, a leading Amazon advertising agency. As an integral part of our team, you will play a key role in developing and executing strategic initiatives to enhance our clients' brand presence and drive sales on the Amazon platform.
Responsibilities:
- Market Research:
- Conduct thorough market research on industry trends, competitor activities, and consumer behavior within the Amazon ecosystem.
- Analyze data to identify growth opportunities, market gaps, and key areas for strategic brand positioning.
- Amazon Platform Expertise:
- Stay abreast of the latest updates and features on the Amazon platform.
- Develop a deep understanding of Amazon's advertising tools, algorithms, and best practices to optimize client accounts.
- Client Collaboration:
- Work closely with clients to understand their business goals, brand identity, and target audience.
- Collaborate with clients to align Amazon advertising strategies with overarching brand strategies.
- Strategic Planning:
- Develop comprehensive Amazon business strategies tailored to each client, encompassing advertising, product placement, pricing, and promotions.
- Create strategic roadmaps to guide clients in achieving long-term success on the Amazon platform.
- Campaign Optimization:
- Analyze campaign performance metrics and provide actionable insights for continuous improvement.
- Implement A/B testing and data-driven optimizations to maximize ROI on advertising spend.
- Competitive Analysis:
- Monitor competitor activities on Amazon and provide insights to stay ahead of industry trends.
- Recommend strategies to differentiate clients' brands and products from competitors.
- Reporting and Analysis:
- Generate detailed reports on key performance indicators (KPIs) and present findings to clients.
- Provide regular updates on campaign performance, market trends, and strategic recommendations.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in Amazon advertising and e-commerce strategy, preferably within an agency setting.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- In-depth knowledge of Amazon's advertising platform and policies.
Benefits:
- Competitive salary
- Flexible work hours
- Professional development opportunities
- Collaborative and innovative work culture
If you are a strategic thinker with a passion for driving business success on the Amazon platform, we invite you to apply and be a part of our dedicated team at RT7Digital.
