Your Role:

The Digital Marketing Specialist ( Social Media) is responsible for managing the execution and quality assurance of social media campaigns across platforms like Meta (Facebook, IG), Pinterest, and TikTok.

What you will you do:

• Conduct quality assurance for campaigns to ensure all data matches the ticket IO and campaign setup.
• Perform weekly or mid-reporting for all active campaigns.
• Prepare and set up wrap report templates, allowing campaign managers to review and optimize before submission.
• Handle multiple campaigns, with an average of 5-8 per week, and up to 25 during peak seasons.
• Ensure accurate data reporting and campaign optimization with a focus on continuous improvement.

• 3 - 5 years of experience in campaign management or digital marketing focusing on Social media platforms ( META ads, Tiktok and Pinterest)
• Experience with campaign QA and data management is a plus.
• Knowledge of Excel (PivotTables), and PowerPoint is a plus.
• Excellent Communication skills.
• High Attention to Details
• Amenable to work on a permanent night shift schedule
• Amenable for hybrid work set-up

• Access to Ayala perks and benefits
• Hybrid work set-up and provided with complete work tools
• Work-from-home Allowance
• Healthcare Insurance (HMO) coverage on day 1
• Access to mental health and wellness program
• Life and Accident Insurance on day 1
• Convertible leave credits

Join the Houston Properties Team in the Philippines as a Social Media Specialist! Take your career to new heights in a dynamic, fully remote environment where you’ll create impactful content and implement innovative strategies to enhance the online presence of a leading luxury real estate brand. Experience both professional growth and personal fulfillment with us.

As a Social Media Specialist, you will be at the forefront of driving engagement and generating leads for our Houston-based luxury real estate operations:

• Social Media Strategy: Develop and execute strategies tailored to attract high-end homebuyers, sellers, and real estate agents in the Houston luxury market.
• Content Creation: Produce visually appealing and engaging content that aligns with our brand’s voice, catering to a sophisticated clientele.
• Lead Generation: Utilize data-driven insights to create campaigns that generate valuable client and agent leads through platforms like Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
• Campaign Performance: Analyze social media metrics, track performance, and make data-backed recommendations to improve engagement and results.
• Collaboration & Innovation: Work with the marketing team to implement paid social media campaigns, utilizing the latest trends and tools to stay ahead in the competitive luxury real estate market.

Click here for more Information about HPT.

• Education: High school diploma required; not currently enrolled in other studies.
• Soft Skills: Excellent communication skills (English proficiency), strong collaboration abilities, and self-motivation to thrive in a fully remote environment.
• Problem Solving: Strong analytical skills with the ability to develop data-driven recommendations for social media optimization.
• Technical Skills: Proficiency in social media management tools (e.g., Loomly), intermediate skills in image and video editing (e.g., Canva), and a solid understanding of SEO principles for social media content. Experience with analytics tools like Google Analytics and social media insights.
• Experience (Preferred): At least 2 years of experience in social media marketing, preferably with experience in real estate or luxury markets.
• Reliable Workstation: Windows/Mac machine with Intel Core-i3 (8th generation or above) or equivalent AMD Ryzen/Apple M1 chips, at least 8GB of RAM, 500GB of storage (with 50-100GB available), and a primary internet connection of at least 50Mbps (fiber or DSL) with a backup of at least 20Mbps. Must have a noise-canceling headset and a functioning camera/webcam for virtual meetings.

As you apply your writing excellence and virtual support skills to contribute significantly to our organization's success, here's what awaits you in this position:

• Permanent Work from Home: Enjoy the flexibility of working from your own space, welcoming a work arrangement that prioritizes your convenience.
• Competitive Salary: Start with a base salary of PHP 25,000, with the potential to double to PHP 50,000 within your first year.
• Full-Time Role: Have a secure and dependable employment with stability as an integral team member.
• Paid Training: Begin your journey with paid training to ensure you're well-equipped from day one.
• Mentorship: Access valuable mentorship from experienced colleagues eager to help you excel.
• Upskilling/Career Growth Opportunities: Explore opportunities for continuous learning and career advancement. Have the chance to train in different departments, opening doors to new career possibilities.
• Bonuses: Get monthly department bonuses up to PHP 20,000 and more with quarterly company bonuses.
• Emergency Grants and Housing Loan Assistance: Get support in times of hardship and additional funds to secure your home ownership.

WHO ARE WE?

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture.

ABOUT THE ROLE

As a B2B Social Media Manager with over 3 years of experience, you will play a crucial role in developing and executing social media strategies to enhance brand visibility, engagement, and lead generation for our business-to-business (B2B) clients. You will be responsible for planning, implementing, managing, and monitoring our clients' social media profiles and campaigns across various platforms.

RESPONSIBILITIES 

Social Media Strategy and Content Management (50%)

• Develop and implement B2B social media strategies in collaboration with clients.
• Create engaging content for various platforms, ensuring alignment with industry trends and client objectives.
• Optimize and manage social media profiles on LinkedIn, Twitter, Facebook, and other relevant platforms.

Campaign Execution, Analytics, and Community Engagement (35%)

• Plan and execute B2B social media campaigns, incorporating paid promotions, contests, and partnerships.
• Monitor campaign performance, analyze data using social media analytics tools, and provide actionable insights for continuous optimization.
• Foster meaningful engagement within the B2B community, responding to comments, interacting with influencers, and building connections.

Collaboration and Reporting (15%)

• Collaborate with cross-functional teams to align social media efforts with broader business goals.
• Generate regular reports for clients, highlighting the impact of social media efforts against predefined KPIs.

Qualification and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience of at least 3 years in B2B social media management.

Technical and Soft Skills

• In-depth knowledge of social media platforms, algorithms, and best practices.
• Experience with social media management tools and analytics platforms.
• Familiarity with paid social media advertising and campaign management.
• Experience in using Project Management software (preferably ClickUp)
• Excellent written and spoken interpersonal skills; with exceptional presentation skills and can clearly articulate your ideas, designs, and suggestions
• You pay strong attention to detail and have a keen eye for aesthetics
• You are a strong team player who can collaborate effectively with different stakeholders

Personality Traits

• Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft 
• Engages proactively within a team environment 
• Ability to use initiative and work without a high level of supervision
• Ambition to understand the business and what drives performance
• Excellent attention to detail 
• Ability to work in a fast-paced environment
• Quality driven, consistently aims to uphold high standards
• Maintains strict discretion and confidentiality
• Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes

• Hybrid-Remote team
• Flexible working hours
• Fast-growing startup company
• Friendly work environment
• Paid time off, including sick leaves and emergency leaves
• Provision for company-owned laptop
• Opportunities to develop into senior management roles
• and more!
  

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!