• Develop the market search and social media strategy and framework with clearly defined objectives, contribute to and implement the strategic plan, evaluate the progress and make any necessary adjustments if needed.
• Plan and implement the social content calendar and search strategies by working closely with the Marketing team, Sales, Web/e-commerce teams to achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand.
• Ensure optimal reach, engagement and frequency (spends) across social platforms, outreach to bloggers and influencers.
• Plan and implement the development of search engine optimisation for the country.
• Stay on top of trending topics while finding IKEA’s voice and foothold in each scenario, social media reactions, comments and queries are to be monitored while working with CCC for needed actions to be taken and responses are given in an acceptable time frame – especially when there is a crisis.
• With the support of media agency, measure, report and follow up on the results of all search and social media activities, then make recommendations and implement actions to improve results.
• Ensure that all executions are aligned with IKEA Brand Values and the IKEA Brand copy identity guidelines to secure that the results are consistent, relevant, engaging and unique with IKEA’s tone of voice and executions that has great twinkle in the eye.
• Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments
• Secure proper and effective tools and knowledge are set, e.g. for media tracking, social media accounts and content publishing, photoshop/in-design, etc.
• Provide online user insights and analytics to support country marketing and its local relevance in their development of marketing plans and strategies.
• Secure purchasing in your function is made according to the principles defined in the Procurement Policy: Operational participation in procurement projects. Compliance of sourcing requirements, IWAY Working Method and signed agreements.
• Support in any other ad-hoc tasks and projects assigned.

About the job

The Loyalty Communications Specialist is responsible to use the IKEA business priorities, knowledge of range and markets to optimise loyalty development and performance across all functions in the Philippines. The Loyalty Communications Specialist is responsible to support the development of the loyalty program now & in the future thereby securing a high level of performance in the Philippines. By using data and insights from competence tools, the Loyalty Communications Specialist participates in developing a strategic approach to initiatives, tools and reporting methods used to unleash potential across the country.  Loyalty Communications Specialist will deliver trainings and knowledge transfer relating to IKEA Family Club in Ikano Retail.

Your assignment

• Responsible for the conceptualization of communications / content for IKEA FAMILY and småles members (to ensure they visit IKEA stores more frequently and buy more) and delivery of these communications to members.
• Secure that all loyalty communications content created by IKEA is compelling, meaningful, relevant, and creative executions are integrated, consistent and of high quality, delivering on set campaign objectives that secure alliance with IKEA brand values within visual and copy identity guidelines.
• Working closely with the Loyalty Manager, Commercial Activities, IKEA Food, Local Marketing Managers, and country marketing team to plan a loyalty communications calendar/brief as a base to develop communications materials for IKEA FAMILY and småles members.
• Responsible for conceptualizing aligned loyalty communications content that supports external comms campaign or collection launches, Loyalty campaigns for points/voucher redemptions, IKEA food and product offers for members for the country.
• Conceptualization of quarterly content and development of creatives for two editions of the småles newsletter (i.e., Bug News and Bug News Lite) for the country.
• Responsible for conceptualizing Club exp communication, community management and members acquisition and engagement.
• Contribute to the development of Loyalty Programme and other admin tasks:
• Provide support to the Local Marketing Managers with ad-hoc ideation of the småles initiatives to recruit more loyalty members, increase visits, and improve member engagement.
• Feedback on effectiveness of the country’s current CRM programme and share ideas with the Loyalty team and Local Marketing Managers to support future developments.
• Contribute to the accuracy of the loyalty budget, expense admin and monthly reconciliation with finance, etc.
• Responsible for securing partnerships with other brands for the IKEA FAMILY loyalty programme that benefits our members.
• Database preparation: For CRM365 -prepare ad hoc marketing lists in Click Dimensions or extract out for DM and SMS. For Legacy CRM -Extract leads from CRM, clean up the list before upload into Cheetah, send to vendors for DM and SMS blast.
• Work with Regional Loyalty Specialist and IT Operations for local bug fixing deployment and onsite testing (ad hoc).
• Work with Sales to secure smales merchandise from Children's range (4 times/year).
• Answering queries from CCC and CR in case of escalation. For Legacy CRM: support in crediting points in CRM system (ad hoc).
• Other administrative tasks: submit monthly liability report, send IKEA FAMILY batch card (2x /month), manage IKEA FAMILY voucher stock (only in Legacy CRM).
• Work on other tasks and projects as assigned that will contribute to the development of IKEA retail operations (i.e., global, regional, country, or local initiatives).
• Support building the sustainability perception via IKEA Family members.
• Support the Regional Loyalty Roadmap