At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
Owns the success of specific products and solutions by developing creative and innovative marketing strategies that address key buyers' challenges and business needs. Define the positioning and go-to-market messaging and strategies for assigned products/solutions within a defined segment and region. Build and manage impactful & innovative product launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline. Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages. Deeply understand competition in the segment and region, determining Sage’s relative positioning according to their products.
DUTIES AND RESPONSIBILITIES
- Leads strategy and overall vision and plan for expansion of distribution channels
- Collaborates with brand verticals and partners in the development and management of Ads and Campaigns, specifically performance marketing campaigns with objective of acquiring new customers, including optimizations needed
- Collaborates with brand verticals and partners in managing owned brand assets such as portal and mobile app
- Serves as lead for marketing and looks after partnership opportunities
- Leads formulation of end-to-end consumer programs, promos and campaigns that will attract new users and help drive new acquisition
- Evaluates and reviews total activations strategy and develops post-mortem of promos/campaigns
- Crafts programs & bridging activities as needed to drive objectives
- Works closely with Media & Performance Agency, and Analytics Expert in weekly monitoring digital performance metrics and looks after analytics and generating data/insights from performance marketing campaigns
- Leads A&P budget & spending to ensure resources are well allocated and efficiently spent on projects that will drive the business, manage brand equity, imagery, and presence
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
