• Translate portfolio strategy into business campaign execution plan; allocate and manage resources; execute campaigns with business teams; monitor and find-tune performance
• Drive 4Ps of campaign tactics by bridging Portfolio Strategy and Busines sales teams
• Increase reach and drive loyalty of retailers
• Increase reach and drive loyalty of key farmer segments (BLOs, Contractors, Financiers)
• Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Planning

• Work with Business Head and Portfolio Managers on portfolio prioritization, market & customer insights
• Drive the Campaign Management Process (Planning, Execution & Review)
• For Innovation products; Expedite Awareness-to-conversion-to-advocacy journey; achieve NPI peak sales in 3 years; drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing
• For Pillars products; Protect and strengthen brand equity; achieve highest market share for strong brands
• Develop & deploy touchpoint strategy to achieve best ROI of A&P and 3P budgets

Product

• Segmentation and targeting analysis for each product
• Co-create campaign plans with Business Managers / Key Account Managers
• Demand planning / forecasting
• Develop and monitor market intelligence, bring customer insights in the Campaign plan.

Price

• Own transactional pricing
• Co-create with BMs/KAMs compelling commercial programs for retailers, growers
• Monitor prices of key products in key regions

Place

• Maximize retailer reach for portfolio
• Conceptualize and drive retailer loyalty programs and activities; own Tiwala Bayani Club

Promotion

• Drive campaign plans for reach, brand reminders, …
• Convert brand and portfolio plans in to tactical campaigns (value proposition, benefits narrative, target customers, pricing, activities etc.) with clear KPIs and evaluation
• Allocate and manage A&P resources
• Lead digital campaign activities
• Monitor campaign progress based on KPIs and enhance campaign performance

Knowledge, experience & capabilities

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
• Understanding of Agri and Rural Marketing concepts and methods
• Understanding of grower/retailer behaviours
• Understanding and experience of digital systems required to implement the Campaign initiatives
• Understanding and experience of data and analytical tools
• Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives  

Position                                            : Email Marketing Specialist  

Work Hours                                    : M-F 9AM – 5PM Mountain time/ 12AM – 9AM Philippine time

Holidays                                           : TBC

Pay Range                                       : 1000 – 1,200 USD per month

 

Job Description:

Our US client is looking for a skilled Email Marketer who will take charge of their email marketing strategies. The ideal candidate is proficient in email marketing and its analytics, reporting, content, and research. Light copywriting tasks also form a crucial part of this role.

Responsibilities:

• Planning and implementing direct email marketing campaigns.
• Analyzing and reporting on statistical data for all emails.
• Researching content to ensure that our email marketing initiatives are innovative and compelling.
• Create news letters
• Performing light copywriting tasks to produce effective and persuasive email content.
• Testing different versions of emails (A/B testing) to analyse the best performing content and formats.
• Ensuring the layout of the emails is optimized, user and mobile-friendly.

• 2+ years of proven experience in email marketing.
• Knowledge in using Notion, HubSpot, Klaviyo
• Good written communications skills
• Familiarity with content research and creative copywriting.
• Keen eye for detail.

This is an excellent opportunity for those who are ready to make a significant impact on our marketing strategy and possess the analytical skills to track and optimize campaign performance.

TBC