The Sales position is responsible for revenue generation from new and existing customers within event portfolio in Informa Markets Philippines. This role will manage Sales to different tier customers depending on the market and brand context.  This team is critical to the business, as the key to our success is retention, growth and cultivating new business.

The Sales role will involve a combination of internal and external sales activity, meeting customers face to face and attending competitor events. He/ She will sell to valued existing customers, generate new business, and performance will be evaluated based on achieving revenue and new business targets.

The Sales will be expected to develop their awareness of the brand industry, building greater insight over time. Maintaining and strengthening the relationship throughout the year is an important focus, to develop an understanding of the customers’ needs and expectations from their attendance at the event. He/ She will understand the customers’ needs and articulate a compelling value proposition as part of the sale. They will have a significant role in supporting re-booking of customers at an Event, while also providing support as a guest re-booker for other brands.

Job Responsibilities:

• Meet or exceed revenue target for assigned accounts through sales (digital, booth, sponsorship/ advertisement, and fully integrated packages)
• Sell to existing/ lapsed customer accounts with engaging conversations and compelling proposals while guiding them through buying process
• Prospect and close new business opportunities inside and outside of existing client base through cold calling and follow-up calling
• Leverage understanding of customer buying trends to help develop Sales plans and approaches
• Execute on assigned Sales campaigns, against accounts, products, and revenue targets, in line with sales plan
• Support the on-site re-booking of existing customer accounts, in line with at event account allocation and sales targets
• Maintain accurate pipeline, sales activity, and customer information within Salesforce (CRM system)
• Distribute customer insight and marketing information to marketing team
• Manage the handing over of sale information and customer requirements (via Salesforce) to the event Operations and Brand teams

As an Email Marketing Coordinator, you will be responsible for strategizing, executing, and optimizing direct-response marketing solutions. You will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. 

The ideal candidate has the ability to write content that is accessible, engaging, and memorable. If you have a track record of exceeding goals when it comes to Email Marketing, with a highly proactive attitude, then please keep reading!

This position is fully remote and will involve regular weekly and monthly calls.  

WHAT YOU’LL DO

• Assist in formulating email marketing campaigns/flows for e-commerce businesses
• Execute, monitor, and troubleshoot the aforementioned strategies
• Collaboration with our Design Team to produce quality campaign artwork that aligns with our clients' brand style
• Leverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, Retention Science, Klaviyo, etc.)
• Assist in developing targeting strategies based on customer lifecycle segmentation & predictive analytics
• Analyze and track data to maximize the performance of email campaigns to achieve engagement, conversion, revenue and growth goals
• Launch and QA email marketing campaigns to ensure they're 100% error-free
• Gather and analyze competitor email programs for insights around email strategy, targeting, promotional offers, and cadence/delivery timing
• Continuous improvement of our service offering with updated strategies