Companies have increasingly been relying on market insights to make informed decisions and our role at NIQ has evolved into us being information scientists -predicting the ‘What's Next’ for our clients, in order for them to grow, stay relevant in the present, and for the future. Our behavioral researchers in NIQ’s Consumer Insights team tackle our clients’ issues by unlocking the why and the how, while our data researchers identify key clients' priorities quantitatively by applying data science techniques to the survey and other big data sources.

Responsibilities

• Maintaining and building an accurate, complete, up-to-date understanding of the market with insightful data and intelligence
• Accountable for analyses, charting, and performing quality checks for analytic reports
• Assisting in developing analytical solutions, consumer insight recommendations, and developing questionnaires aligned with client goals and needs
• Assisting in preparation of proposals and credential presentations
• Ensuring timely and quality deliverables and services to clients
• Providing administrative and operational support in research projects
• Collaborating with the various internal teams for research projects

A Little Bit About You

You will play an essential role in managing research projects from start to finish, supporting the Manager on research design, analysis, reporting through to presenting findings to clients. We will arm you with the best in market research skills and capabilities, through on the job coaching and structured training. You will also be given access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients.

This individual will be part of VCA’s geographic cluster of Indonesia, Philippines, Vietnam, Myanmar and Cambodia (IPVMC) markets, and will be responsible for leading data science engagements with Visa's clients in the Philippines & Cambodia.

 

The role reports to Head of Data Science overseeing IPVMC cluster and will be based in Visa’s Manila office.

 

This role combines deep industry knowledge, senior relationship building skills and a solutions-based, consultative selling approach to deliver revenue and sales growth.

 

Key responsibilities :

• Collaborate with business leaders, internal stakeholders and client teams to understand business needs and identify strategic areas where data science can drive strong business impact, in alignment with organization's goals and priorities

• Act as the market linchpin between our country team and regional data science hub to elevate go-to-market approach for commercializing Visa data solutions

• Develop holistic data science program for driving innovation, accelerate new solution launches for Philippines clients and create data offerings in alignment with business strategy

• Executive presence including excellent communication and presentation skills, written and verbal and ability to communicate at all levels within large organizations

• Provide leadership and guidance to the data scientists and play a critical role in ensuring project success for Philippines/Cambodia client engagements

• Continuously explore and evaluate emerging technologies, tools, and frameworks to ensure that our organization and team remains at the forefront of machine learning and AI

• Develop and manage project budgets, ensuring effective utilization of resources and alignment with financial targets

• Lead a strong team, and by embodying the Visa Leadership Principles, provide continuous coaching and mentorship to achieve VCA objectives and key results, while also helping individuals grow and develop their careers in VCA and at Visa more broadly

• Act as one of the focal members of the Consumer Intelligence and Consulting Group – primarily Research Operations
• Provide support and assistance with the management of research projects across industries
• Serve as the quality checking (QC) champion to ensure adherence with GfK and global research standards

Key responsibilities
• Manage assigned research projects in a timely manner with minimal supervision
• Coordinate and harness rapport with partners / vendors across research opportunities
• Provide helpful support with the formulation of questionnaires, and interview / discussion guides
• Oversee survey scripting process
• Conduct quality checking and processing of data
• Assist in the creation of charts and tables used for the report

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

The Customer Journey and Insights Principal will lead pertinent consumer market research initiatives which cannot be addressed by the available internal historical customer data (i.e. consumer lifestyle and behavior, purchase intent for a new product, prognosis towards utilization of service platforms), conduct in-depth analysis of customer preferences and behaviors; and provide insights or set measures that will contribute to continuous improvement of customer experience. Relative to the Human Centered Design principles, conduct applicable user research that will aid in UX/UI design of digital platforms.

He/She will also act as country relationship lead to regional or enterprise research initiatives such as the Customer Relationship and Satisfaction Survey, Voice of the Customer / Distribution, Customer Community, User Experience Research and so forth. He/She will also serve as a functional expert and work with Distribution Channels, Customer Strategy and Segment and AIA Group to identify, plan research projects and liaise with reputable research agencies to deliver quality output while managing research budget of the respective entities under AIA Philippines, including BPI AIA.

The Customer Research and Insights Principal will oversee and serve as subject matter expert in the preparation and development of customer journey maps, act as custodian of these documents, and also lead in the enhancement of customer journey and transition maps alongside the Customer Experience Design team.

He/she will act as catalyst for transformation initiatives resulting from customer research results, ensuring that customer experience principles are integrated in all services and touch points by collaborating with Customer Champions Tribe, Sales, Marketing and Segments, Customer Touch Point Managers (Website, Call Center, Branch Offices, Social Media), Operations BUs, Legal and Compliance, or with Insurance or Bank Regulator when necessary. Provides insights for effective implementation or enhancement of Customer Value Management Programs, Retention or Loyalty Programs, and Digital Service Delivery initiatives.

• Study and analyze customer interactions, provide insights and guidance on mapping the prescribed customer journey to deliver seamless experience that will translate into a holistic customer experience model for AIA Philippines, including BPI AIA.
• Collaborate with stakeholders in developing best customer value proposition for retention and increasing customer value and likewise enhance company-wide capabilities based on defined customer journeys
• Subject Matter Expert with oversight on customer journey mapping workshops, HCD / design thinking sessions, focus group discussions and other deep-dive consumer research.
• Design and develop research plans to better understand customer behavior in collaboration with Group Office, Customer Champions Tribe, Marketing and Segment heads, Distribution Channels and BPI AIA Partners, Operations Business Units.
• Oversee execution of enterprise research such as Customer Relationship Survey, NPS, CES, Real Time Customer Survey with Closed-Loop customer recovery management.
• Monitor and ensure completion of action items from insights generated from enterprise and key customer research relative to Customer Experience Governance. As part of CX governance, have an oversight on initiatives and solutions that will address customer or distribution pain points, as identified in existing customer research.
• Establish standard research request process and criteria for agency selection and optimize research budget to yield the most valuable customer insights to achieve business goals.
• Perform analysis from available external data such as public data, market sizing, historical research, competitive scan from various media to generate valuable consumer insights.
• Develop and maintain the Customer 360 Insights Group for crowd sourcing or voxpop research.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.