At Balsam Brands, we are looking for a creative and detail-oriented Engagement Marketing Analyst (Contractual) to join our team. In this role, you will manage daily tasks across Social Media & Reputation Management, Content & Influencer Marketing, and Customer Relations Marketing. You will monitor activities, track performance, and collaborate with various teams on impactful projects and campaigns. If you have a talent for engaging audiences and a passion for marketing, we invite you to apply.
What you'll be doing:
Overall Engagement Marketing Execution
1) Assists in monitoring the brand’s social media channels (Facebook, Instagram, Twitter, Pinterest, TikTok) and campaigns.
- Creates copy and assets for the social media calendar.
- Monitors social media & influencer campaigns and flags issues that may come up.
- Engages with audience and community members via comments and direct messages.
2) Assists in the brand and products’ online reputation.
- Moderates and solicits for reviews on sites such as Trustpilot and Power Reviews.
- Updates Customer Review files for cross-functional teams.
3) Assists Influencer Marketing initiatives and activities.
- Monitors ongoing campaigns and flags issues that may come up.
- Replies to unsolicited influencers.
- Conducts initial outreach to influencers.
- Updates trackers and analytics data on social platforms.
4) Monitors and keeps up with marketing and competitor trends, topics, articles, and news to be shared as learnings within the team or to the brand’s social communities.
5) Helps in managing all our SM channels and review sites.
6) Documents processes, strategies, and campaigns for internal and external reference.
7) Delivers high-quality results on projects of low complexity; output meets and/or exceeds established timelines.
Email Marketing Execution & Analysis
- Assists in the development and management of email marketing initiatives.
- Helps manage and execute email campaigns.
- Updates creative briefs for asset requests and monitors JIRA tickets.
- Conducts email proofing to check all email campaigns and flows are precise and flawless prior to deployment.
- Assists in performance tracking and reporting for stakeholders on a weekly basis.
- Assists in launching email campaigns and influencer vetting.
Other Duties & Responsibilities
- Performs other duties that may be assigned from time to time.
What we’re looking for:
- Bachelor’s Degree in Marketing or any related field.
- Minimum of one (1) year of relevant experience in Engagement Marketing channels such as Social Media, Content, Influencer, or Email List any desired skill set.
- Proficient in MS Office – Outlook, Word, Excel, PowerPoint.
- Experience in Marketing is not required but is definitely a plus..
Location: The Engagement Marketing Analyst (Contractual) position is a work-from-home position for Balsam International Unlimited Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only. Additionally, our corporate offices are based in Northern California with a Regional Operating Headquarters (ROHQ) in the Philippines. Company executives visit the Philippines regularly, so team members attend in-person meetings from time to time.
Our must-haves:
- Must be open to joining some face-to-face gatherings, like our monthly functional meetings and quarterly teamwide events.
- Must have a back-up laptop or desktop for use, if primary laptop encounters issues.
- Must have a fast, reliable DSL, Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 10MBPS.
- Must have a back-up internet connection of the same speed, if primary connection becomes spotty.
Note: An online assessment will also be part of the recruitment process.
Status: This is a contractual position with no benefits included.
Duration: This post will run for six (6) months only.
Hardware Provision: Company-issued Laptop will not be provided.
