Ad Operations Specialists are responsible for building, trafficking and reporting on paid media ads and campaigns.
The Operations Specialist should be detail-oriented and have familiarity with all major digital marketing channels.
Responsibilities:
- Building digital advertisements and campaigns across all major platforms (Meta, Snapchat, Pinterest, Google Ads, Microsoft Ads, The TradeDesk, DV360, etc) using client's creative assets and specific guidelines for custom tracking codes and naming conventions
- Creating detailed reporting of client customer and marketing data
- Performing quantitative analysis on paid media performance to derive insights
- Managing ad creative
- Implementing proprietary technology and best practices
