About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
You will be responsible for executing email (eDM) campaigns and launching new communication channels in our key markets, ensuring that our subscribers are engaged as part of the Love, Bonito community. Reporting into the Senior Customer Communications Executive, you will play a key role in communicating with our customers and building a community of empowered women around the world.
You should have / be
- A passion for engaging customers meaningfully
- A genuine interest in fashion and general female consumer products
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities
- Strong communication skills to collaborate across teams
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together, Growth Mindset!
Main Responsibilities
- Under the Integrated Marketing team, drive the global digital marketing communications calendar through all newsletter eDMs for all countries
- Improve and optimise eDM metrics and work closely with cross-functional teams to achieve performance
- Performance tracking: Report performance of eDMs and share key learnings to be applied to similar markets
- Plan and conduct A/B testing to ensure segments, content, frequency, and timing of eDMs are optimised
- Collaborate with product team to implement and track performance of new email features
- Work with CRM & Loyalty team to build segmentation strategy for newsletter eDMs for campaigns
- Support Integrated Marketing team in working with countries and set new rituals to ensure that local campaigns have eDM content corresponding to the country's marketing campaigns
- Collaborate with cross-functional teams to ensure all customer marketing marketing touchpoints are aligned, such as website banners, during campaigns
- Be the main internal point of contact for contact management, segment management, and email creation on Emarsys
- Research competitors and their eDM strategies to find the growth opportunities
- Launch weekly and campaign newsletter eDMs for SG MY AU ROW: create segments, build email campaign on Emarsys, schedule emails
- At least 3 years of relevant work experience with promotional and behavioural eDMs
- Experience working in a fast growing consumer company, with an interest in e-commerce and fashion
- Proficient in Excel
- Comfortable working with data and data analytics tools
- Track record of strong stakeholder engagement and communication finesse
- Proactive and ready to jump in hands-on when required
1. Flexible Work Arrangement
- Work from anywhere*!
- Remote work and adjustable hours - as long as present during our core working hours
2. Staff Wellness
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)
3. Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
4. #TeamLB perks
- Generous staff discount off LB products
- Corporate partnerships with a variety of companies
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
- Internal Referral programme
