The Sales position is responsible for revenue generation from new and existing customers within event portfolio in Informa Markets Philippines. This role will manage Sales to different tier customers depending on the market and brand context. This team is critical to the business, as the key to our success is retention, growth and cultivating new business.
The Sales role will involve a combination of internal and external sales activity, meeting customers face to face and attending competitor events. He/ She will sell to valued existing customers, generate new business, and performance will be evaluated based on achieving revenue and new business targets.
The Sales will be expected to develop their awareness of the brand industry, building greater insight over time. Maintaining and strengthening the relationship throughout the year is an important focus, to develop an understanding of the customers’ needs and expectations from their attendance at the event. He/ She will understand the customers’ needs and articulate a compelling value proposition as part of the sale. They will have a significant role in supporting re-booking of customers at an Event, while also providing support as a guest re-booker for other brands.
Job Responsibilities:
- Meet or exceed revenue target for assigned accounts through sales (digital, booth, sponsorship/ advertisement, and fully integrated packages)
- Sell to existing/ lapsed customer accounts with engaging conversations and compelling proposals while guiding them through buying process
- Prospect and close new business opportunities inside and outside of existing client base through cold calling and follow-up calling
- Leverage understanding of customer buying trends to help develop Sales plans and approaches
- Execute on assigned Sales campaigns, against accounts, products, and revenue targets, in line with sales plan
- Support the on-site re-booking of existing customer accounts, in line with at event account allocation and sales targets
- Maintain accurate pipeline, sales activity, and customer information within Salesforce (CRM system)
- Distribute customer insight and marketing information to marketing team
- Manage the handing over of sale information and customer requirements (via Salesforce) to the event Operations and Brand teams
