SEO Content Creator/Editor

Programmatic content editing

• Optimize programmatic content for SEO
• Check content for grammar using Grammarly
• Fact check content against sites like https://www.ato.gov.au/
• Internal linking to appropriate and relevant content to improve the user experience
• Select and add the relevant and appropriate images to the articles
  Publish content in Webflow

Bespoke content creation

• Analyze internal data for content opportunities
• Research and create relevant content
• Optimize content for Search
• Meta titles and descriptions
• Keyword placement
• Internal links
• Add images and alt tags

Content publishing (Webflow training is provided)

• Manually publish content to Webflow
• Edit content within Webflow CMS
• Bulk update content via CSV upload in Webflow 

Existing content optimization

• Analyze internal data for content performance
• Research topic to understand ranking factors
• Optimize content for Search
• Meta titles and descriptions
• Keyword placement
• Internal links to and from
• Add images and alt tags

Content distribution

• Scheduling social posts via Canva
• Adding performing content to paid distribution campaigns
• Link building
• Research competitor backlink profiles for new outreach opportunities as needed
• Build lists of potential backlink site targets for outreach
• Outreach for link opportunities
• Log links won with website and contact information
• Report on link-building efficiency and results

• 2+ years of content writing/editing
• Experience in a CMS editor like WordPress or Webflow, ideally Webflow
• Proficiency in the English language, both written and verbal
• Ability to work Sydney Time

Nice to Have

• 1+ years experience with Microsft 365 products
• Experience with Loom, Slack, and Outlook for internal comms
• Eye for design, which images match the content
• Handy with Canva and other design tools

Tech stack

• Webflow - publishing CMS
• Grammarly - editing and proofing
• ChatGPT for ideation and help with content creation
• Amplitude - SEO performance analytics and experiment reporting
• GA4 - Secondary analytics

• Search console - SEO performance
• Byword - programmatic SEO
• Perplexity.ai - content research
• Canva - image design
• SEMRush - site optimisation and content opportunities
• Webflow - CMS

• Competitive salary
• Private Healthcare