Core Responsibilities:
- Research, write, and manage the creation of high-impact pieces like:
- Guides: Simplify complex topics with comprehensive, data-driven guides.
- eBooks: Offer deep dives into industry trends and solutions with compelling eBooks.
- Checklists & Calculators: Make life easier for prospects with practical tools and resources.
- Case Studies: Showcase the power of ClearSource solutions with impactful client stories.
- Subject Matter Expert Interviews: Tap into industry voices to provide fresh perspectives.
- Write clear, concise, and engaging content tailored to B2B audiences.
- Identify industry trends and translate them into engaging content.
- Craft content that climbs the search engine rankings and attracts readers.
- Work seamlessly with subject matter experts, marketing teams, campaign managers, and sales leaders.
- Analyze content performance and optimize for continuous improvement.
- Drive organic traffic and qualified leads through compelling content.
- Deliver high-quality content on time and within budget, achieving marketing objectives.
- Lead and mentor a team of writers.
- Foster a positive and productive work environment for the team and help them to grow their skills and careers.
- Ensure all content reflects ClearSource's commitment to excellence.
Qualifications:
- Excellent writing abilities, impeccable grammar, spelling, and punctuation.
- Familiarity with the BPO industry, particularly customer experience outsourcing, is an advantage.
- Understanding search engine optimization (SEO) principles and having experience on platforms such as SEMrush is a must.
- Proficient in conducting thorough research to gather information, validate facts, and stay updated on industry trends.
- Adaptable and willing to experiment with new formats and ideas.
- Ability to show creativity in crafting engaging content that stands out in a competitive market.
