Position : Marketing Strategist
Working Hours : M-F, 9am - 5pm or flexible depending on the agreed-upon hours
Holidays : US or PH Holidays
Salary Range : 1000-1800 USD/month
About the Company
A certified personal and group trainer as well as a nutritionist, whose journey in fitness began in a household where health and activity were central. Dedicated to empowering women with the knowledge and guidance required to attain their desired level of tone and leanness, she challenges conventional industry standards and advocates for personalized fitness solutions.
About you
We are seeking a highly experienced and results-driven individual to join our team. If you possess the skills and qualifications outlined above and are passionate about driving growth and innovation in marketing, we encourage you to apply for this exciting opportunity.
Mission
Create new leads, optimize our conversion rates for leads and sales, and increase our revenue on all platforms.
Main Responsibilities
- Analyze and optimize our marketing strategy
- Optimize lead generation (lead magnets, engagement, new strategies)
- Improve conversion rate on all channels (website, Shopify, email marketing, socials)
- Turn one time customers into recurring customers
- Maximize upsell revenue
- Improve paid advertising ROI
- Collect and analyze data on customer behavior (website traffic, conversion rate, revenue, average order value, revenue per channel). Use this data to improve conversion rates and revenue
- Organize and coordinate sales and product launches
- Organize marketing initiatives in order to engage the existing customers and convert non paying audience to customers
- Track the efforts of each marketing initiative
- Work closely with business revenue director, and manage the marketing team
Sample Key Performance Indicators
- Revenue
- Upsell revenue
- Revenue per platform
- App - number of accounts vs number of active users
- Number of customers
- Average order value
- Customer lifetime value
- Repeat customer rate
- Abandoned cart
- Refund rate
- Paid ads - ROI
- Minimum of 5 years of experience in a relevant marketing role, preferably with a focus on strategy development and execution.
- Proven track record of driving revenue growth and optimizing conversion rates across multiple marketing channels.
- Strong analytical skills with the ability to collect, interpret, and leverage data to drive strategic decisions.
- Experience in organizing and executing successful sales and product launches.
- Demonstrated ability to lead and manage a marketing team effectively.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence key stakeholders.
