IMPORTANT: OPEN TO FILIPINO CITIZENS WHO ARE CURRENTLY RESIDING IN THE PHILIPPINES
Position: Digital Marketing Manager
Working hours: 9 AM - 5 PM EST Monday to Friday (always available on Slack/phone/zoom during those hours)
Holiday/s: US and/or PH Holidays
Salary Range: USD 1,000 - 1,500/month
About the company:
Building enduring brands at the intersection of real estate and retail.
About the role:
We are seeking a strategic and analytical MANAGER, DIGITAL MARKETING (E-COMMERCE/SHOPIFY) with a proven track record in delivering exceptional results through consistent execution of strategic plans. The ideal candidate should have experience in developing, analyzing, optimizing, and executing e-commerce growth strategies across channels (social, ads, newsletter, Shopify, SEO).
Duties and responsibilities:
- Analysis
- Analyze G4 analytics to support SEO, social acquisition, newsletter, and objectives (below)
- Analyze social media content performance to support objectives.
- Analyze the Shopify reporting dashboard to support objectives.
- Analyze Klaviyo reporting dashboards (flows and campaigns) to support objectives.
- Analyze and report weekly on promotion performance (Shopify) and suggest optimizations (products/pricing).
- Analyze and report weekly on revenue performance
- Analyze display ad and pre-roll video performance in ads account and optimize.
- Analyze LTV and optimize retention channels (Klaviyo).
- Analyze Shopify baskets, customer cohorts/segmentation, and up-sells/cross-sells to achieve AOV objectives.
- Tasks/Expectations
- Work with and assist the Content Manager in scheduling and assigning content tasks across editors, writers, and vendors (A/V).
- Work with the Operations Manager to provide analysis and feedback on sales and performance objectives outlined below.
- weekly report card outlining results and efforts pertaining to objectives below.
- Available and responsive from 9 AM to 5 PM EST.
- Coordinate digital marketing activities and content schedules across vendors.
- Meet regularly with digital marketing vendors with a focus on achieving objectives (newsletter, manager content, SEO, web developer, etc.)
- Have a strong grasp of written and spoken English.
- Bonuses paid on performance (bonus defined by objective line items).
- Develop a bimonthly promotion program based on analysis.
- Coordinate newsletter, social, SEO, and content.
- ensure website listings reflect
- 24-hour turnaround on tasks, optimizations, and execution.
- Objectives
- Increase e-mail newsletter subscribers weekly (~3,500 currently).
- Increase email-attributed revenue.
- Achieve newsletter KPI targets
- Increase Google reviews by market organically (non-black-hat/paid).
- Increase AOV from $58 to $80+ (Shopify upsell, segmentation, etc.)
- Leverage Gorgias customer service as sales channel (new)
- 3+ ROAS on display ad campaigns.
- Define LTV and create substantiated objectives for incremental growth.
- Increase conversion rate on Shopify from 4.5% to 6%+
- Increase social media traffic acquisition monthly (currently ~5,000).
- Increase website revenue week over week consistently.
- Achieve SEO objectives within the agency contract (non-branded clicks, organic search traffic, technical scoring).
- Must have proven experience in digital marketing
- E-commerce background is a plus (ideally 5 years of experience in e-commerce)
- Proficiency in using the following tools is a plus (should have an "I can figure this out" mentality with an understanding of how tools work):
- Klaviyo (analysis not necessarily editing/creating emails)
- Shopify dashboard - analysis of traffic/promotions/revenue/customer segmentation etc
- G4 Google Analytics - pulling insights out from traffic/monetization.
- Excel/Numbers - for basic analysis reporting.
- Notion (for promotion and content calendars)
- Meta Ads Manager analytics for ad optimizations.
