SEARCHING FOR INDIVIDUALS OF FILIPINO NATIONALITY AND CANDIDATES
Position: PPC Manager
Working Hours: Flexible, full-time
Salary Range: 1000-1600usd/month
Support Shepherd is seeking a talented and experienced PPC Manager to join our team. As a PPC Manager, you will maintain a portfolio of our client accounts and ensure all routine tasks are completed in a timely manner. You’ll also be responsible for new campaign onboarding, which includes conversion tracking, GA4 setup, and hitting deadlines.
Responsibilities:
● Plan, execute, and optimize Pay-Per-Click (PPC) advertising campaigns across various platforms such as Google Ads, Google Display Network, AdRoll, LinkedIn, and other paid media channels.
● Monitor campaign performance, budget allocation, and bidding strategies to ensure maximum ROI.
● Conduct thorough keyword research to identify relevant and high-performing keywords for different campaigns.
● Regularly analyze keyword performance data and adjust strategy accordingly to improve ad relevance and targeting.
● Set up and monitor conversion tracking to measure the success of campaigns in terms of lead generation, sales, or other predefined objectives.
● Analyze conversion data to identify trends, insights, and areas for improvement.
● Generate regular and ad-hoc reports on key performance metrics, providing insights and
recommendations for continuous improvement.
● Demonstrate the ability to troubleshoot issues, identify root causes of performance challenges, and implement effective solutions.
● Compile performance notes and organize them, in order to send to the account management team.
● Finalize and download AgencyAnalytics reports in collaboration with the account manager.
● 3+ years of experience in PPC, SEM, Google Ads, etc.
● Strong knowledge of Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM)
● Marketing agency experience preferred
● AdRoll, Meta Business Suite, and AgencyAnalytics experience is ideal
● Demonstrate exceptional organizational, problem-solving, and communication skills
● Excellent internal communication within all departments
