Position : PPC Specialist
Working Hours : 9:00 AM-5:00 PM Australian Eastern Standard Time
Salary Range : $900-$1500
Responsibilities:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
- Proven experience as a PPC Manager or Digital Marketing Specialist with a minimum of 4-5 years of experience.
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Essentially looking for someone with a skillset on both Google Ads / Facebook Ads / Analytics who can assist the team with client deliverables etc.
- Good communication skills
- Has attention to detail
- BSc/BA in Marketing, Digital Media, or a related field
- Has worked with or supported an agency before.
- Preferably male (just preferred; not an absolute requirement)
