Digital Marketing Specialist

Company:

Description:

Digital Marketing Specialist

What can you expect?

A highly experienced Digital Marketer, you will be a key member of the Marsh McLennan Digital Marketing team. Responsibilities will include driving distribution support and enablement, and monitoring and reporting to continuously improve “outside-in” user journeys and experience. With responsibility for delivering a best-in-class online presence, we will trust you to partner effectively with multiple stakeholders to drive business/digital objectives, initiatives, and online optimization (inc. traffic and conversion). The digital marketing is in a fast-paced environment that operates across Marsh McLennan global businesses, with this role reporting into the specified Regional Digital Marketing leader.

At Marsh McLennan, we’re creating a culture where you can bring your authentic self to work.  When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally – regardless of who you are, what you look like, where you were raised or born, who you love or what your religious beliefs are. You are welcome here. 

We will count on you to (examples include but not limited to):

Distribution Enablement and Support

• Driving “outside-in” taxonomy, IA (within global framework), tagging and content performance with a core focus on experience fragments, localization, and personalization.
• Partnering with CoE, drive SEO performance inc. on content development, core web vitals, etc.
• Partnering with country marketers and business partners, execute campaigns inc. email distribution.
• Supporting drive e-commerce sales through content development, promotion execution, etc.
• Managing overall “site health” inc. SEO, tags, cookie consent, accessibility, etc. and overall “local” execution of global processes. Partnering with Technology teams on Martech implementation and adoption.
• Coaching/educating marketing teams on best practices to influence digital campaign planning and online experiences.

Monitoring and Reporting

• Mining analytics and data sources to continuously enhance our Region/Country user engagement, journeys and conversion including by identifying and implementing A/B tests.
• Partnering with Marketers on monitoring progress against Regional/Country objectives, targets and KPIs (inc. conversion and lead generation) and driving recommendations for improvement.
• Helping to drive the development of both analytics capabilities and processes, as well as accelerating the use of analytics by Marketers for insights and decision-making.

What you need to have:

• Strong experience in strategizing, designing, and executing a digital marketing presence that successfully amplified brand, client/prospect engagement and online leads/e-commerce sales.
• Proven digital marketing expertise and knowledge including across IA/taxonomy, tagging, SEO/SEM, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, email promotions, etc. Experience with HTML and CSS is an asset.
• Strong analytics skills to track and measure performance and make data-driven decisions (including A/B testing).
• Strong Martech knowledge including with platforms such as AEM, MS Dynamics 365, Adobe Target, GA/Adobe Analytics, Workfront, SEMrush or other equivalent enterprise digital platforms. Experience in international websites management and Martech is a plus.
• Outstanding solution-focused delivery with a track record in strong attention to detail, problem solving to achieve desired results and a proven ability to flex own style to be both strategic and hands-on when required. Familiarity with Agile tools and methodology is an asset.
• Excellent ability to partner with and influence multiple-stakeholders in a dynamic environment with a "can do” mindset to achieve successful business impact and outcomes.
• Strong curiosity and creativity with a desire to stay up to date with industry trends and competitive landscape and apply to digital marketing initiatives.
• Excellent communications skills - English and local language verbal and written.
• Relevant qualifications/certifications, 3+ years related experience.

About Marsh McLennan

Marsh McLennan (NYSE: MMC) is the world’s leading professional services firm in the areas of risk, strategy, and people. The Company’s 85,000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and wellbeing for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit marshmclennan.com, or follow us on LinkedIn and Twitter.