Reporting to the Marketing Manager, the Social Media Supervisor will play a pivotal role in enhancing our brand's online presence, fostering engagement with our target audience, and driving business growth through strategic social media initiatives. The role will be responsible for developing and executing comprehensive social media strategies across multiple platforms, creating engaging content, fostering community engagement, managing influencer partnerships, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with broader marketing objectives.
Key Duties and Responsibilities
Social Media Strategy:
- Lead the ideation and development of the company’s social media campaigns, including creative strategy, targeting, and budgeting
- Develop and implement a comprehensive social media strategy aligned with marketing objectives and brand identity.
- Take charge of the social calendar and oversee the management of all digital channels (including updates, design, user experience, and community management).
Content Creation:
- Create compelling and visually appealing content for various social media platforms, including Instagram, Facebook, Instagram, TikTok, and others.
- Develop graphics, photos, videos, and written content showcasing our products, services, and brand values.
- Oversee the production of content for social media assets and materials (web, print/virtual, video)
Community Engagement:
- Foster and maintain an active and engaged social media community.
- Cultivate an active and thriving social media presence across relevant channels (Instagram, Facebook, Tiktok, etc.).
Influencer Marketing:
- Collaborate with influencers and brand ambassadors to amplify brand messaging and reach new audiences.
- Identify and engage with influencers who align with our brand values and target audience.
Social Media Advertising:
- Develop and manage paid social media campaigns to increase brand awareness, drive traffic, and achieve marketing goals.
- Monitor ad performance, optimize campaigns, and provide regular performance reports.
Social Media Analytics:
- Analyze social media metrics and data to measure the success of campaigns and strategies.
- Use insights to make data-driven decisions and continuously improve performance.
Trend Monitoring:
- Stay up-to-date with social media trends, algorithm changes, and best practices in the animal feeds and pet food industry.
- Apply new trends and innovations to enhance our social media presence.
Cross-Functional Collaboration:
- Work closely with the digital solutions, design, and content teams to ensure a cohesive brand message across all marketing channels.
- Coordinate social media efforts with broader marketing campaigns.
