As an Email Marketing Coordinator, you will be responsible for the execution of emails that support the Global Marketing Teams campaigns and event promotions and the business transactional emails. You will work closely with the Global Campaigns and Marketing Operations teams, supporting best practices in email and email-related asset development.
Responsibilities:
Responsible for email setup and execution via Pardot, including segmentation, testing, and deployment.
Understand and report on email metrics to the email marketing team.
Coordinate email marketing automation efforts with Marketing Operations.
Perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI.
Assist in maintaining a database of customers who have opted-in to receive our correspondence.
Ensure compliance with regional SPAM laws and other relevant laws.
