Reporting to the Trade Channel Marketing Manager, the Channel Sales Information Lead is responsible for collecting, processing, synthesizing, and analyzing sales data for the use of the TCM, Sales, CMII, Brand Category Mktg, Finance, and Supply Chain teams.
- Monitor sales and offtake performance of brands and products by trade channel and routes-to-market.
- Provide sales and trade channel information such as brand product sales, offtake, and inventory levels, to the sales and marketing team. This includes operations information such as revenues, costs and profit by channel, and/or retail branch/ point.
- Share analyses and insight in order to improve channel sales and offtake performance to optimize the efforts of the sales and marketing teams.
- Develop and improve the sales information processes of the team.
- Report competitor activities, such as pricing and promotions to the sales and marketing team.