Location | Remote, unless in LA/OC then Hybrid with 3 days LA HexQuarters
Time Zone Expectations | Central
Details | Full Time- Exempt
Reporting to | Head of Advertising
- Campaign Strategy: Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.
- YouTube Advertising: Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.
- Paid Search Management: Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.
- Budget Allocation: Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.
- Reporting & Analysis: work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns
- Paid Media Strategy: Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation.
- Testing & Incrementality: Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more
- Competitor Analysis: Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
- Collaborative Reporting: Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.
- Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
- Management experience of google and youtube campaigns exceeding $50k/month in total budget.
- In-depth knowledge of Google Ads and YouTube advertising platforms.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Strong understanding of digital marketing trends and best practices.
- Effective communication and collaboration skills.
- Detail-oriented with excellent project management abilities.
- Curiosity & eagerness to understand and own new tools, data, and opportunities
- Proven track record of account ownership
- Communication skills & experience that match a high-powered remote team
- Familiarity with eCommerce analytics tools.
- Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
- Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus
