The Digital Buyer plays an integral role in the execution of paid media content for clients, the Senior Digital Buyer will provide inputs and will be helping for day-to-day management of digital media campaigns. These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and Tiktok), paid search networks (AdWords), and other digital networks (DoubleClick, etc.). In addition, the Digital Buyer will be responsible for assisting in client reporting activities with the broader media team.
I. RESPONSIBILITIES
- Provide expert advice on digital strategy development
- Provide knowledge on the category’s digital landscape and activities
- Execute paid social and paid search campaigns
- Analysis of category and competition
- Campaign setup and optimization
- Media asset organization and scheduling
- Budget maintenance
- Keyword research and ad copy creation
- Traffic client campaigns in Google Campaign Manager
- Work with media planners and account team to strategize tagging
- QA placements per vendor IO and media plan
- Assist in aggregation of data from various media platforms
- Assist in development of client-facing media reports utilizing Data Studio
