- Function as the vertical owner in charge of consumer strategies, campaign analysis, and stakeholder management in ensuring vertical marketing operations.
- Proactively recommend and support in the development and implementation of new strategies to boost volume growth, while keeping margins on target
- Conduct and implement a competitive intelligence and market insights review process
- Assist in developing product marketing tools and tactics in collaboration with suppliers, brands and local marketing team
- Analyze all on-going campaigns, including daily tracking of performance and budget management
- Execute all aspects of the life-cycle management process, from initial sourcing and market introduction to deletion
- Collect, analyze, summarize and present sales and financial performance data to create recommendations and implement improvements
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