Marketing Manager

Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies that align with business objectives and enhance market presence.
• Campaign Management: Design, execute, and monitor effective marketing campaigns across various channels (digital, social media, email, print, etc.) to drive traffic and engagement.
• Market Research: Conduct thorough market research and competitive analysis to identify trends, customer needs, and opportunities for growth.
• Brand Management: Oversee brand positioning, messaging, and visual identity. Ensure consistency across all marketing materials and communications.
• Team Leadership: Manage and mentor the marketing team, providing guidance and support in achieving their professional development goals.
• Budget Management: Allocate and manage the marketing budget effectively, ensuring maximum ROI for marketing initiatives.
• Performance Analysis: Utilize analytics tools to monitor campaign performance and website traffic. Provide regular reports and insights to stakeholders.
• Collaboration: Work closely with sales, product development, and customer service teams to create cohesive marketing strategies that support overall company goals.
• Content Development: Oversee the creation of engaging content, including blog posts, videos, infographics, and promotional materials that attract and retain customers.
• Public Relations: Manage relationships with media, influencers, and other stakeholders to promote brand visibility and credibility.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with a proven track record of developing successful marketing strategies and campaigns.
• Strong understanding of digital marketing platforms and tools (SEO, PPC, social media, email marketing, analytics).
• Excellent verbal and written communication skills.
• Strong analytical and problem-solving abilities.
• Experience managing a team and collaborating with cross-functional stakeholders.
• Creative, strategic thinker with a passion for innovation and staying current with marketing trends.

Perks & Benefits

• Outpatient medical benefit
• Work/life balance
• Free parking