About Pearl:
Pearl connects top talent from around the world with US and EU-based startups that care about finding sharp and hungry talent that they can grow with long-term. We provide candidates who pass our vetting process with exclusive upskilling opportunities that enable them to get promoted faster in their new roles. We only work with employers who are looking to make full-time hires they can continuously mentor and promote.
Note: Please avoid submitting multiple applications; you may request assistance to be re-profiled for a different job opening. If you have an ongoing application, please ask for updates from the recruiter handling your application.
About the job:
Role: B2B Digital Marketer
Work schedule: Full Time | 40 hours per week | Full Time | Overlapping US Timezone
Salary Range: up to US $1,700 per month (Dependent on your skills and experience)
About the Role:
The Digital Marketing Manager will drive the company’s online growth by leading the development and execution of comprehensive digital marketing strategies. This role requires a dynamic professional with a strong understanding of digital marketing tools and trends, able to create engaging content, manage multi-channel campaigns, and optimize performance to achieve business objectives. The ideal candidate will be a collaborative leader, working closely with internal teams and external partners to ensure consistency in messaging and effectiveness in driving results.
Duties and Responsibilities:
- Develop and implement comprehensive marketing plans and strategies to achieve business objectives.
- Create compelling copy for various marketing materials including website content, blog posts, social media posts, email campaigns, and advertisements.
- Manage digital marketing campaigns across multiple channels, including Google Ads, Facebook, Instagram, and other relevant platforms.
- Monitor and analyze the performance of marketing campaigns, making adjustments as needed to optimize results.
- Collaborate with the sales team to create promotional materials and campaigns that support lead generation and conversion efforts.
- Oversee the management of the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and Instagram.
- Ensure brand consistency in the design and production of marketing collateral.
- Coordinate with external agencies and vendors as needed for campaign execution.
Immediate tasks anticipated for the candidate to fully own on week 1:
- Familiarization with current marketing strategies and existing campaigns.
- Review and optimize ongoing Google Ads, Facebook, and Instagram campaigns.
- Update and enhance website content as needed to align with current business objectives.
- Conduct a competitive analysis to identify market opportunities.
- Attend onboarding meetings with key team members, including the sales and customer service teams.
- Take full ownership of managing social media accounts and scheduling content for the upcoming weeks.
- Proven experience as a Digital Marketer, successfully managing and executing campaigns across various platforms.
- Experience with tools such as WordPress, HubSpot (CRM and email campaigns), and Slack for internal communication and collaboration.
- Expertise in Google Ads and Facebook Ads management, with a focus on optimizing performance for maximum ROI.
- Proficiency in design tools like Canva or Adobe Creative Suite for creating visually appealing marketing materials.
- Strong copywriting skills and knowledge of SEO best practices to create compelling, optimized content.
- Excellent communication, collaboration, and analytical skills, with the ability to adapt strategies based on data and insights.
- Fully remote forever–work from anywhere!
- Competitive net salary with opportunity to be paid above median market rate.
- Invaluable access to a network of global industry leaders, paving the way for rapid career growth.
- Mentorship opportunities
- Access to learning and development resources for continuous growth and improvement
