Develops and executes content strategy and plan aligned to the business' internal and external objectives. Produces content to support thought leadership, pre-positioning for proposals, campaigns, services, product and events. Content creation may be in the form of blogs, articles, reports, case studies, videos, website text, podcasts or infographics - both digital and when relevant, in print. Manages content calendars and timelines to achieve required deadlines.
- Understands AECOM's organization, client base and strategic priorities. Establishes relationships with key stakeholders within AECOM.
- Grows knowledge of content development techniques and best practices by attending industry events, seminars and networking opportunities.
- Synthesize technical information, translate it into plain language, and add marketing flair to project summaries, resumes, methodologies, executive summaries, and other technical bid sections or attachments with minimal supervision
- Develops and implements content plans and campaigns relating to specific proposals, business lines or market sectors using a range of channels and tactics.
- Continues to grow knowledge of how to develop content optimized for the web, podcast, emails, intranets and proposals.
- Is skilled in the production of content across a range of formats such as social media, brochures, infographics, blogs, reports, articles and podcasts.
- Performs work in accordance with agreed objectives, budget and timescale with little/no supervision.
- Analyzes and reports performance of content and may make recommendations for action.
- Proposes ideas and possible approaches to achieve business/campaign objectives and sees content production through to implementation and delivery.
- Assist in other ad hoc communication tasks requiring developmental editorial support
- Mentor colleagues in applying the company's best practices in copywriting or corporate correspondences to maintain a professional standard in all AECOM communications as an ambassador of the company’s brand voice
- Develop relationships with external stakeholders (social media reps / agencies) to stay informed of new trends, metrics and benchmarks.
