Overview: We are seeking a dynamic and passionate Online Community Manager to join the Customer Engagement team. As an Online Community Manager, you will be responsible for nurturing, growing, and engaging our online community across various channels in order to foster meaningful interactions and relationships.
Responsibilities:
Community Engagement:
Develop strategies to foster a vibrant online community atmosphere, including the potential addition of badging and gamification initiatives.
Initiate and moderate discussions, responding to comments and engaging with community members.
Encourage community participation and facilitate user-generated content initiatives.
Identify potential customer advocates for work with marketing and/or product.
Content Management:
Curate and create content that resonates with the community's interests and values, including varying content for different personas.
Coordinate with content creators, internal stakeholder teams, ensuring content aligns with community preferences.
Regularly update community channels with relevant information and resources.
Understand upcoming product release and successful use cases for user personas
Community Support:
Serve as a primary point of contact for community members, addressing inquiries and concerns.
Monitor community feedback and sentiment, providing insights to relevant teams.
Implement strategies to enhance the overall community experience.
Events and Initiatives:
Plan and execute online events, such as webinars, AMAs (Ask Me Anything), office hours, and live streams.
Collaborate with the Teaching and Learning Innovations (TLI) team, marketing, and partnerships teams to promote community events.
Measure the success of community initiatives and optimize strategies based on data-driven insights including aggressive KPIs
Community Advocacy:
Advocate for the community’s needs and preferences within the organization.
Work closely with product teams to communicate community feedback and influence product development.
Identify and empower community leaders and influencers, cultivating a network of brand advocates.
