We are seeking a talented and versatile Social Media and Content Manager to join our team and manage the online presence. The ideal candidate will have a strong background in social media management, influencer outeach, content creation, and SEO optimization.
Responsibilities:
1. Social Media Management:
- Manage and grow presence on TikTok and Instagram using ContentStudio.io and Metricool.com
- Manage and grow LinkedIn presence for both client acquisition and candidate recruitment
- Respond to customer questions and comments across all social platforms
- Conduct social media influencer outreach, negotiate deals, and manage UGC content
- Assist with marketing campaigns and product launches on social media
- Create and maintain a content calendar, planning promotions around holidays and events
2. Content Creation and SEO:
- Produce blog content using AI tools like perplexity.ai and Claude.ai
- Proofread and optimize content using tools like neuronwriter.com and writerzen.com for SEO
- Collaborate with SEO agency to improve organic rankings for Amazon products, and Shopify
- Monitor Google Search Console, Google Analytics and use SEO tools like Ubersuggest and SheerSEO
3. Email Marketing:
- Manage newsletters and email flows using Klaviyo or Omnisend
4. Analytics and Reporting:
- Use UTMs and spreadsheets to organize and track all marketing efforts
- Monitor and provide regular reports on social media growth and content performance metrics
5. Additional Tasks:
- Post content for Brett on relevant platforms
- Stay up-to-date with social media trends and best practices
- Proven experience in social media management and content creation
- Strong understanding of SEO principles and best practices
- Excellent written and verbal communication skills
- Proficiency in social media management tools, email marketing platforms, and SEO tools
- Ability to work independently and manage multiple projects simultaneously
- Creative mindset with a data-driven approach to decision-making
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
