Reporting to the Trade Channel Marketing Manager, the Channel Lead role is responsible for developing the category route-to-market strategy: analyzing, understanding, driving, and creating new avenues for sales growth, and new opportunities for making available the category’s brands, products, and services to customers/shoppers/ consumers. This role works closely with the brand category marketing teams and the field sales teams, to undertake the critical operations that translate brand and category marketing strategies and plans into detailed operational activities and guidelines, for effective and optimized execution across the various sales channels.
KEY DUTIES AND RESPONSIBILITIES
Lead growth strategy development for trade channels and routes-to-market for the company’s brands and products.
Set guidance for field sales and retail operations teams to execute the marketing strategy and programs in the trade channels and the route-to-market.
Set volume forecast, volume allocation plans, and pricing execution detail for the sales team, as aligned with the brand marketing team.
