The Senior Digital Planner owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring ability think and work independently with minimal supervision. This position is expected to deliver strategic plans for campaigns based from available data and tools then implement campaigns with the support of different Publicis Media teams.
The Senior Digital Planner will work closely with Digital Buyers for specific client requirements, providing expertise on strategy building, insighting, planning, reporting, and optimization while being guided by platform or industry best practices.
I. RESPONSIBILITIES
- Attend, present, and contribute during client meetings
- Develop, grow, and maintain relationships through exceptional client service
- Effectively communicate digital strategies and rational for approaches for each campaign
- Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing agreed upon performance expectations
- Manage the delivery of plans, creative assets, insertion orders, and all relevant campaign documentation in preparation for all campaigns
- Partner with support teams on how to strengthen campaign measurement for reporting and insights generation
- Provide regular insights and actionable points to clients detailing performance, campaign optimizations, and new opportunities
- Coordinate and work with media partners to develop relevant strategies and ensure accurate platform implementation
- Participate in campaign QA process
- Troubleshoot issues across planning and buying functions
- Help in the generation of monthly bill/pay/spend reporting in coordination with relevant functions
- Participate in regular knowledge sharing sessions to contribute and learn new strategies for optimizing and enhancing campaign performance
- Proactively formulates proposals for new client opportunities
