Job Description:
We are hiring for various client-facing and operational teams with integrated planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms.
If you are strong in creatively integrating both traditional and digital elements into the overall media mix while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!
As a Senior Integrated Planner, you will support your Manager in integrated media planning.
Specifically, you will be involved in:
1. Planning
- Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flowplan
- Brand stewardship and client management
- Acquiring business, consumer, and media insights and translating them into media recommendation
- Defining the strategy, effectively cascading to the team (i.e. to the buying team, digital planning, and even outside agency partners like creatives), and consistently monitoring the performance of the campaign
- Together with the Manager and team leads, drive business and profitability
