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Job Title: Branding & Packaging Designer
Job Description:
We are seeking an experienced and creative Branding & Packaging Designer to join our team. This role requires a professional with a strong background in brand development, visual design, and product presentation. The ideal candidate will have proven experience creating distinctive and eye-catching brand identities, packaging designs, and product images for online platforms like Amazon, along with a sharp eye for details and aesthetics.
Responsibilities:
- Brand Development: Create a cohesive and professional brand identity, including logo, brand theme, color scheme, icons, and typography, ensuring all elements align with the brand's mission and values.
- Packaging Design: Design visually appealing, functional, and market-appropriate product packaging that resonates with the target audience and stands out in both online and offline retail spaces.
- Product Image Creation: Develop high-quality, professional product images optimized for Amazon and other e-commerce platforms, ensuring compliance with platform standards and guidelines.
- Brand Consistency: Maintain consistency in all branding elements across different touchpoints, including packaging, product images, digital assets, and print materials.
- Graphic Design: Design custom visuals for promotional materials, social media, and marketing campaigns to enhance brand recognition and engagement.
- Market Research: Conduct research on competitors and industry trends to ensure designs are fresh, relevant, and competitive.
- Collaboration: Work closely with marketing, sales, and product teams to align design outputs with business objectives and brand strategy.
- Feedback Incorporation: Gather and incorporate feedback from stakeholders, iterating on designs to meet brand goals and quality standards.