- Develop the market search and social media strategy and framework with clearly defined objectives, contribute to and implement the strategic plan, evaluate the progress and make any necessary adjustments if needed.
- Plan and implement the social content calendar and search strategies by working closely with the Marketing team, Sales, Web/e-commerce teams to achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand.
- Ensure optimal reach, engagement and frequency (spends) across social platforms, outreach to bloggers and influencers.
- Plan and implement the development of search engine optimisation for the country.
- Stay on top of trending topics while finding IKEA’s voice and foothold in each scenario, social media reactions, comments and queries are to be monitored while working with CCC for needed actions to be taken and responses are given in an acceptable time frame – especially when there is a crisis.
- With the support of media agency, measure, report and follow up on the results of all search and social media activities, then make recommendations and implement actions to improve results.
- Ensure that all executions are aligned with IKEA Brand Values and the IKEA Brand copy identity guidelines to secure that the results are consistent, relevant, engaging and unique with IKEA’s tone of voice and executions that has great twinkle in the eye.
- Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments
- Secure proper and effective tools and knowledge are set, e.g. for media tracking, social media accounts and content publishing, photoshop/in-design, etc.
- Provide online user insights and analytics to support country marketing and its local relevance in their development of marketing plans and strategies.
- Secure purchasing in your function is made according to the principles defined in the Procurement Policy: Operational participation in procurement projects. Compliance of sourcing requirements, IWAY Working Method and signed agreements.
- Support in any other ad-hoc tasks and projects assigned.
x
