Trainees will be introduced to various aspects of e-commerce operations, including platform
management, product listing updates, campaign monitoring, and performance analysis. The key areas of focus are:
1. Platform Performance Monitoring:
o Track and analyze key performance indicators (KPIs) such as traffic, conversion
rates, and sales across e-commerce platforms
o Generate daily or weekly reports on platform performance
2. Product List Updates:
o Regularly update and maintain product offerings on all e-commerce platforms
o Ensure accurate product information, pricing, and availability
3. E-commerce Campaign Management:
o Assist the E-commerce Account Manager in planning, coordinating, and
executing platform campaigns and promotional activities
o Track the performance of ongoing campaigns and provide insights for
improvement
4. E-commerce Analytics:
o Analyze platform data using tools such as Google Analytics or built-in platform
analytics
o Provide actionable insights based on data trends to optimize listings and
improve sales performance
5. Customer Engagement:
o Assist in responding to customer inquiries and resolving issues through the e-
commerce platforms
o Ensure a smooth and efficient customer experience across all digital touchpoints
x
