Key Responsibilities
Ecommerce Planning (40%):
· Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, eCommerce Affiliate marketing & Influencers Affiliate Campaign
· Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives.
· Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.
· Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-commerce corporate team.
· Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation. Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency.
· Transform data into actionable, easy-to-read output to drive performance, insights, and outcomes.
· Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg: FMCG, retail…)
· Develop strategies and makes in-depth recommendations based on a strong grasp of commerce and media analytics, eCommerce full funnel Affiliate/Influencer marketing, and full funnel media best practices.
· Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok), Quick Commerce (Grab/Foodpanda) and Affiliate Publishers to deliver campaign objectives.
Performance and Optimization (60%):
· Analyze, track, and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including GMV, ROAS and other important metrics of AMS
· Proactively make strategic recommendations to meet campaign goals and improve performance.
· Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals.
· Timely execution of promotional levers to deliver against strategic category goals.
· Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P&L monthly.
· In charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada etc), other online acquisition channels: affiliate marketing, social commerce media (Tiktok), to achieve GMV target.
· Work closely with E-Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.
· Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period.
· Responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any.
