The Research and Analytics Manager is part of the Publicis Media Data Intelligence team, responsible for supporting integrated data, research, reporting and analytics requirements through proprietary and syndicated products and solutions. The thrust is to enhance operational efficiency and scale solutions, further bringing incremental value and growth to Publicis clients.
Primary Responsibilities:
- Solve complex business challenges through advanced analytics such as Market Mix Modelling, Attribution Studies, Predictive Modelling, etc
- Collaborate with media teams to understand needs and application of advanced analytical methods to enhance their strategies and campaigns
- Manage analytics project stakeholders through requirements gathering, solution design, planning, implementation and reporting/presentation
- Project management for research and analytics client requirements
- Be the liaison for research projects, maintaining the relationship with our research partners
- Develop and drive innovation for advanced analytics products and solutions through building proof-of-concepts models and being at the forefront of new tech, best practices, etc
- Drive adoption of advanced analytics products and solutions across the agency
- Oversee and mentor the senior research analyst in ensuring accurate and quality output
