Building a brand strategy means building a unique story and customer experience—something that connects them with a company and its products and fosters loyalty over time.
ABOUT THE ROLE:
BRAND/MARKETING MANAGER is responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.
As a Brand/ Marketing Manager you may be responsible for:
- Conducting market research
- Analyzing data for trends, insights, and information
- Advising multiple teams on branding strategy
- Communicating with marketing teams to ensure brand alignment
- Managing projects through various stages of development
- Managing budgets to support branding efforts
- Maintaining relationships with company stakeholders
- Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
- Designing promotional activities and events for marketing products and services
- Gathering and analyzing data involved in marketing campaigns and activities
- Planning a budget, evaluating campaign expenditure and estimating potential sales
- Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
- Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them
- Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
- Designing promotional activities and events for marketing products and services
- Gathering and analyzing data involved in marketing campaigns and activities
- Planning a budget, evaluating campaign expenditure and estimating potential sales
- Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
- Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them
