Technical support:
- Demonstration (individual or group) on yeast and baking Ingredients from Lesaffre range (dry, fresh and frozen yeast, bread improvers, sourdough etc.) in Baking Center (internal or at our partners’ premises) as well as at our client’s facilities (craft, instore bakeries and industrial bakeries)
- Technical Assistance to industrial and craft bakeries (process and recipe improvements, trouble shooting on a diversity of bakery applications, assistance for claims processing in collaboration with our clients and our quality department).
- Conduct training and workshop (bakers, distributors and Lesaffre employees)
- Collection and reporting of technical information from markets (products positioning, competitors, trends and changing customer needs).
Product development:
- Identifying customer needs and competitors’ positioning.
- Provide technical data and info from market to run analyses and development in Lesaffre (new products, testing, atypical products)
- Collaboration with Laboratory & formulators to support dev.elopment of new yeasts and ingredients solutions (for the market or tailor-made solutions). Involvement on the optimization of their implementation (usage, presentation)
- Product validation (evaluation of performance and perception users) prior to market launch
- Contribute to marketing documentation, support to marketing department to build argumentation of products range
