Brand Activation DIrector
Full-time
Director/C-Level
8 months ago
This position manages all platforms of the property which aims to create awareness, provide information and promote the hotel resulting in room bookin..
This position manages all platforms of the property which aims to create awareness, provide information and promote the hotel resulting in room bookings and other revenues.
Primary Responsibilities
- Overall in-charge of online/digital marketing promoting the hotel brand and its various activities and offers through digital avenues such as website; social media sites, online publications, electronic direct mail, blogger and social media influencer features, e-flyers, among others
- Write and disseminate press kits, releases, editors’ advisories, calendar listings
- Handles website content including photos and videos and ensures that it is on-brand, up-to-date, informative, etc.
- Coordinates with the Reservations Manager that all content on the Online Travel Agencies ( OTAs) and other online booking engines is accurate and up-to-date
- Develop and build positive relationships with media and industry partners in key markets
- In charge of reputation management by responding to and managing review sites such as Trip Advisor, etc.; OTAs, Social Media reviews, Table Plus, among others
- Handles hotel’s social media sites and continually posts relevant and promotional content ; including local measure
- Protects the hotels brand standards in all online presence and to follow the web policies of Fairmont and Raffles Hotel
- Manage all e-marketing databases
- Conduct website & other digital audits as required by Accor Hotels
- Manage email marketing campaigns and direct promotional activity to customers online
- To handle Web links with associated events or activities occurring in the regions
- Handles all digital assets of the properties and ensures 100% compliance with set standards when audited on a quarterly basis
- Assists in the development and production of digital promotional materials
- Assists in photoshoots for digital promotional material
- Coordinates all special events and promotions inside and outside of the hotel that has to do with promotional campaigns
- Works on digital ad campaigns as part of a larger Marcom campaign
- Develop and build positive relationships with media and industry partners in key markets
- Performs other duties and responsibilities as may be assigned from time to time.
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