Total 2 job vacancies by Ikano-Retail

• Develop the market search and social media strategy and framework with clearly defined objectives, contribute to and implement the strategic plan, evaluate the progress and make any necessary adjustments if needed.
• Plan and implement the social content calendar and search strategies by working closely with the Marketing team, Sales, Web/e-commerce teams to achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand.
• Ensure optimal reach, engagement and frequency (spends) across social platforms, outreach to bloggers and influencers.
• Plan and implement the development of search engine optimisation for the country.
• Stay on top of trending topics while finding IKEA’s voice and foothold in each scenario, social media reactions, comments and queries are to be monitored while working with CCC for needed actions to be taken and responses are given in an acceptable time frame – especially when there is a crisis.
• With the support of media agency, measure, report and follow up on the results of all search and social media activities, then make recommendations and implement actions to improve results.
• Ensure that all executions are aligned with IKEA Brand Values and the IKEA Brand copy identity guidelines to secure that the results are consistent, relevant, engaging and unique with IKEA’s tone of voice and executions that has great twinkle in the eye.
• Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments
• Secure proper and effective tools and knowledge are set, e.g. for media tracking, social media accounts and content publishing, photoshop/in-design, etc.
• Provide online user insights and analytics to support country marketing and its local relevance in their development of marketing plans and strategies.
• Secure purchasing in your function is made according to the principles defined in the Procurement Policy: Operational participation in procurement projects. Compliance of sourcing requirements, IWAY Working Method and signed agreements.
• Support in any other ad-hoc tasks and projects assigned.

The purpose of the job is to ensure customer experience online, and in terms of content responsible for the ongoing management of the IKEA country websites and mobile applications, for maintaining their editorial style and tone, their quality and consistency and their navigation structure. All this to optimize the web as a vital and effective channel. This is done by ensuring a well-maintained website, with accurate and up to date content for our visitors.

Maintain the IKEA website and mobile applications by coordinating ongoing content changes, internal search optimization and translation work, securing information accuracy and consistency and ensuring that changes are made on time; all this to secure that it is inshape as new every day.

• Ensure that all ‘in life’ content is built to brand guidelines, reflects the IKEA brand values,copy and visual identity, tone of voice and quality standards and through this contribute toan optimal digital consumer decision journey.
• Plan the style and relevance of copy required and the frequency with which it will needupdating; create schedules, agree and follow-up on deadlines.
• Ensure the copy on the IKEA country website translated from global content is accurate andof high creative quality, creative guidelines and search keyword strategies by the SEOexternal agency is applied and the IKEA tone of voice is met.
• Ensure that all editorial areas of the IKEA website and mobile applications, e.g. PR, HR,Sustainability, Customer Relations, Sales and E-Commerce have vibrant and up to datecontent throughout the year.
• Partner with functions (e.g. PR, marketing team, customer relations) across the organizationto define and develop relevant local content in order to optimize web content and functionality.
• Support and take full ownership of planning and project management for web contentprojects and campaigns in the Commercial Calendar.
• Work in close relationship with the Web Merchandiser to secure commerciality online.
• Stay up to date with the latest tools, applications and way of working in the IKEA Retailpackage and ensure to stay up to date with latest information on KUNSKAP (or equivalentinformation portal).