Total 2 job vacancies by Angkas

The Senior Performance Marketing Specialist will play a crucial role in managing overall performance marketing strategy for demand generation in order to drive conversions in the customer funnel at optimal costs per acquisition.

What you’ll be doing:

• Develop and oversee overall performance marketing strategy for existing and new verticals
• Create and manage social media advertising and paid listings on third party websites and media partners such as, but not limited to, Google Ads, Meta, Youtube, Instagram, and Tiktok
• Ensure top organic search ranking positions (SEO & SEM)
• Manage performance marketing analytics with the help of analytics tools such as Google Analytics to track and measure all marketing campaigns
• Conduct regular conversion rate optimisation and execute A/B tests, user testing to improve conversion rates across the brands’ digital channels and assets
• Effectively communicate analyses by developing reports or visualization dashboards (demand funnel, budgeting, campaign impact, awareness, events, and strategic KPIs)
• Work with creative and marketing teams to test strategies and improve on ad performance

• Bachelor’s Degree preferably in Marketing, Business Administration, Advertising
• At least 3 years experience in Performance Marketing profession
• Well-versed in Performance Marketing, Google Analytics, Meda Ads, SEO, SEM, Paid Search, Affiliate Marketing, Social Media

• Responsible for developing and executing regional marketing strategies and plans to support business objectives and goals, including 2B and 2C metrics to drive demand
• Implement strategies to increase user leads and conversion rates through online and offline marketing
• Optimize conversion rates at each stage of the customer funnel, identifying and addressing potential drop-offs
• Collaborate with the product development team to identify opportunities for improving the application user interface and user journey
• Analyze marketing data on the coverage area’s customer funnel and commuting habits, and generate reports to measure the effectiveness of campaigns
• Work with creative team to coordinate and execute local and branding events
  Handle overall strategy and execution of regional campaigns, content management, partnerships, and digital marketing for assigned coverage area.
• Oversee on-ground campaign activations, working closely with the regional marketing teams and agencies to ensure seamless execution and maximum impact
• Monitor and manage the regional marketing budget to maximize ROI
• Responsible for gathering user feedback via FGDs and cascading this information to relevant internal teams in order to improve conversion and engagement

• Bachelor’s degree and above in relevant fields such as Marketing, business  administration/management
• Have a deep understanding of local market behaviour and pain-points, especially in the  transportation category in the Visayas Region (Cebu, Cagayan de Oro, Iloilo, Bacolod)
• Relevant working experience of above 5 years in a Regional Marketing function • Excellent marketing sense, strong communication skills in the assigned coverage area
• Optimistic, self-starter, and resilient 

• Freedom of work
• Work life balance
• Opportunities for promotion
• Competitive salary
• Pay raise
• Start-up environment
• Multi-cultural and Agile work environment
• Diversified use of technology