At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
- Lead GTM development for the assigned online platform
- Plan and map out a clear audience (cohort) strategy based on online channel performance
- Develop and execute marketing campaigns to drive usage and customer engagement
- Deliver marketing activities to assist sales and product teams on meeting revenue targets
- Collaborate with internal teams to ensure the marketing objectives are aligned with the other departments' goals
- Measure and report performance of all marketing activities: analyze campaign performance through thoughtful and insightful reporting
As a digital expert, the lead must be able to demonstrate both marketing acumen and passion for online, in-app channels and online brand management.
The lead is expected to plan and map out a wave-based marketing strategy focused on usage, growth, and retention
The lead will also network with all the stakeholders across business units
The lead is the owner of business briefs and go-to-market strategies
The lead will lead project management and overall performance review of all initiatives rolled out
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
