Total 3 job vacancies by Syngenta Group

As a Digital Marketing Associate, she will play a key role in supporting the development and execution of digital marketing strategies to drive brand awareness, customer acquisition, and engagement. She will work closely with the Digital team and the cross functional teams -- Marketing, TMD, and Sales to implement various digital campaigns, analyse performance metrics, and contribute to the overall online presence and business delivery.

Responsibilities:

1. Content Creation and Management:
   • Lead creating Digital Campaigns for all relevant digital platforms, primarily Social media, SMS, Tiwala, and Cropwise.
   • Influence FF to submit needed assets on time
   • Manage content calendars and ensure timely publication of content across digital channels.
2. Social Media Management:
   • Help manage and grow the company's social media presence by creating and scheduling posts, engaging with the audience, and monitoring social media analytics.
   • Be open to exploratory projects like Influencer Marketing and other relevant trends
   • Ensure inquiries are responded to on a timely manner.
3. Data Analysis and Reporting:
   • Utilize analytics tools like Emplifi and Meta to track and report on the performance of digital marketing efforts, providing insights and recommendations for optimization.
4. Digital Advertising Support:
   • Lead the creation and management of digital advertising campaigns across various platforms, primarily Meta.
5. Collaboration and Coordination:
   • Work closely with cross-functional teams to ensure alignment and consistency across digital marketing initiatives.
6. Other Digital Marketing Initiatives:
   • Help with innovative digital marketing solutions fit for Syngenta
   • Pro-actively assess other digital marketing strategies that can be tested for Syngenta

• Translate portfolio strategy into business campaign execution plan; allocate and manage resources; execute campaigns with business teams; monitor and find-tune performance
• Drive 4Ps of campaign tactics by bridging Portfolio Strategy and Busines sales teams
• Increase reach and drive loyalty of retailers
• Increase reach and drive loyalty of key farmer segments (BLOs, Contractors, Financiers)
• Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Planning

• Work with Business Head and Portfolio Managers on portfolio prioritization, market & customer insights
• Drive the Campaign Management Process (Planning, Execution & Review)
• For Innovation products; Expedite Awareness-to-conversion-to-advocacy journey; achieve NPI peak sales in 3 years; drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing
• For Pillars products; Protect and strengthen brand equity; achieve highest market share for strong brands
• Develop & deploy touchpoint strategy to achieve best ROI of A&P and 3P budgets

Product

• Segmentation and targeting analysis for each product
• Co-create campaign plans with Business Managers / Key Account Managers
• Demand planning / forecasting
• Develop and monitor market intelligence, bring customer insights in the Campaign plan.

Price

• Own transactional pricing
• Co-create with BMs/KAMs compelling commercial programs for retailers, growers
• Monitor prices of key products in key regions

Place

• Maximize retailer reach for portfolio
• Conceptualize and drive retailer loyalty programs and activities; own Tiwala Bayani Club

Promotion

• Drive campaign plans for reach, brand reminders, …
• Convert brand and portfolio plans in to tactical campaigns (value proposition, benefits narrative, target customers, pricing, activities etc.) with clear KPIs and evaluation
• Allocate and manage A&P resources
• Lead digital campaign activities
• Monitor campaign progress based on KPIs and enhance campaign performance

Knowledge, experience & capabilities

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
• Understanding of Agri and Rural Marketing concepts and methods
• Understanding of grower/retailer behaviours
• Understanding and experience of digital systems required to implement the Campaign initiatives
• Understanding and experience of data and analytical tools
• Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives  

• Translate portfolio strategy into business campaign execution plan; allocate and manage resources; execute campaigns with business teams; monitor and find-tune performance
• Drive 4Ps of campaign tactics by bridging Portfolio Strategy and Busines sales teams
• Increase reach and drive loyalty of retailers
• Increase reach and drive loyalty of key farmer segments (BLOs, Contractors, Financiers)
• Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Planning

• Work with Business Head and Portfolio Managers on portfolio prioritization, market & customer insights
• Drive the Campaign Management Process (Planning, Execution & Review)
• For Innovation products; Expedite Awareness-to-conversion-to-advocacy journey; achieve NPI peak sales in 3 years; drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing
• For Pillars products; Protect and strengthen brand equity; achieve highest market share for strong brands
• Develop & deploy touchpoint strategy to achieve best ROI of A&P and 3P budgets

Product

• Segmentation and targeting analysis for each product
• Co-create campaign plans with Business Managers / Key Account Managers
• Demand planning / forecasting
• Develop and monitor market intelligence, bring customer insights in the Campaign plan.

Price

• Own transactional pricing
• Co-create with BMs/KAMs compelling commercial programs for retailers, growers
• Monitor prices of key products in key regions

Place

• Maximize retailer reach for portfolio
• Conceptualize and drive retailer loyalty programs and activities; own Tiwala Bayani Club

Promotion

• Drive campaign plans for reach, brand reminders, …
• Convert brand and portfolio plans in to tactical campaigns (value proposition, benefits narrative, target customers, pricing, activities etc.) with clear KPIs and evaluation
• Allocate and manage A&P resources
• Lead digital campaign activities
• Monitor campaign progress based on KPIs and enhance campaign performance

Knowledge, experience & capabilities

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
• Understanding of Agri and Rural Marketing concepts and methods
• Understanding of grower/retailer behaviours
• Understanding and experience of digital systems required to implement the Campaign initiatives
• Understanding and experience of data and analytical tools
• Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives