Primary Functions:
The Social Media Specialist will be responsible for managing the social media presence with a focus on creating engaging content, increasing brand awareness, and driving customer engagement. This role will involve collaborating with the Australian team to ensure alignment with global brand guidelines.
Responsibilities:
- Participates in the planning and execution of marketing campaigns, coordinating closely with marketing managers, product managers, and other stakeholders to ensure campaigns are aligned with business objectives.
- Creates and curates compelling content that adheres to our brand's voice and design standards, including developing creative assets for Facebook ad campaigns, Google, LinkedIn, etc.
- Manages, monitors and analyzes social media presence, including both paid and organic efforts to track engagement and optimize strategies and to reach target audiences effectively.
- Collaborates with graphic designers and social teams to create visually appealing content for various social media platforms.
- Develops and implements social media strategies to promote Australian Power Tools
- Engages with followers, respond to comments and messages, and foster a sense of community
- Prepares weekly and monthly analytics and performance reports, providing insights and recommendations for campaign improvement and testing.
- Stay informed about industry trends and competitor activities to identify opportunities for growth
