SEO and Website Developer
10 months ago
Core Responsibilities:Website Optimization: Implement on-page and off-page SEO strategies to enhance website performance. Conduct regular audits to id..
Core Responsibilities:
- Website Optimization:
- Implement on-page and off-page SEO strategies to enhance website performance.
- Conduct regular audits to identify and address SEO issues for optimal website health.
- Collaborate with content creators to ensure SEO best practices are integrated into web content.
Technical Website Development: - Develop and maintain responsive, user-friendly website aligned with SEO requirements.
- Stay updated on the latest web development trends and implement innovative solutions.
- Troubleshoot and resolve WordPress website issues, ensuring seamless user experiences.
- Create custom and template landing pages and microsites using HubSpot.
- Collaborate and work proactively with external agencies for future website development and redesign.
- Maintain website backups, plugin updates and other critical patches and security issues for our WordPress site.
Keyword Research and Analysis: - Conduct comprehensive keyword research to inform content strategies and improve search rankings.
- Analyze keyword performance and adjust strategies to maximize organic traffic (SEMrush and HubSpot).
Analytics and Reporting: - Utilize web analytics tools to track, measure, and report on website performance (GA4, HubSpot and 6Sense).
- Generate regular reports on SEO metrics, providing insights and recommendations (GA4, SEMrush, and HubSpot).
Collaboration: - Work closely with cross-functional teams, including content creators, designers, and marketers, to align SEO strategies with overall digital marketing goals.
- Collaborate with the Head of Digital Marketing to implement and refine the digital marketing strategy.
- Degree in Computer Science, Web Development, or a related field. Alternatively, significant industry experience will be considered.
- Proven experience in SEO strategy implementation and website development.
- Proficiency in PHP, HTML, CSS, JavaScript, and other relevant web development languages.
- Proficiency in HubSpot landing page creation and optimization, including custom code to go, ‘outside of the template.’
- Strong knowledge of SEO tools, Google Analytics, and other web analytics platforms, including SEMrush, HubSpot and 6Sense.
- Excellent problem-solving and analytical skills.
- Effective communication and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment.
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