Total 1 Manager brand executive job vacancies in The Philippines

Brand Strategy and Development:

• Develop and execute comprehensive brand strategies to enhance brand awareness and perception using external research and internal analysis
• Ensure brand consistency across all marketing channels and touchpoints.
• Collaborate with internal stakeholders and agencies to refine brand positioning and messaging.
• Own and manage the marketing budget aligned to company growth objectives

Campaign Management:

• Plan, execute, and optimize integrated marketing campaigns to drive user acquisition, retention, and engagement.
• Oversee the creation of compelling marketing collateral, including digital assets, print materials, and advertising campaigns.
• Monitor campaign performance and analyze key metrics to identify opportunities for improvement.
• Experiment, Test and Innovate using upcoming marketing technology, new media channels and AI

Cross-Functional Collaboration:

• Work closely with the product, tech, and CRM teams to align marketing initiatives with
• product development and customer relationship management efforts.
• Provide insights and recommendations to enhance the user experience within the Foodpanda app.
• Collaborate with regional and global marketing teams to leverage best practices and
• ensure alignment with company objectives.

Media Planning and Buying:

• Develop media plans and budgets to support marketing objectives across ATL, BTL, and digital channels.
• Manage relationships with media agencies and vendors to negotiate favorable terms and maximize ROI.
• Stay abreast of industry trends and emerging technologies to innovate marketing strategies.

Team Leadership and Development:

• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
• Set clear goals and KPIs for the marketing team, and provide regular feedback and performance evaluations.
• Identify training and development opportunities to enhance team capabilities and drive career growth.