Total 4 digital art director job vacancies in Makati City, National Capital Region

The Senior Digital Planner owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring ability think and work independently with minimal supervision. This position is expected to deliver strategic plans for campaigns based from available data and tools then implement campaigns with the support of different Publicis Media teams.

The Senior Digital Planner will work closely with Digital Buyers for specific client requirements, providing expertise on strategy building, insighting, planning, reporting, and optimization while being guided by platform or industry best practices.

I. RESPONSIBILITIES

• Attend, present, and contribute during client meetings
• Develop, grow, and maintain relationships through exceptional client service
• Effectively communicate digital strategies and rational for approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing agreed upon performance expectations
• Manage the delivery of plans, creative assets, insertion orders, and all relevant campaign documentation in preparation for all campaigns
• Partner with support teams on how to strengthen campaign measurement for reporting and insights generation
• Provide regular insights and actionable points to clients detailing performance, campaign optimizations, and new opportunities
• Coordinate and work with media partners to develop relevant strategies and ensure accurate platform implementation
• Participate in campaign QA process
• Troubleshoot issues across planning and buying functions
• Help in the generation of monthly bill/pay/spend reporting in coordination with relevant functions
• Participate in regular knowledge sharing sessions to contribute and learn new strategies for optimizing and enhancing campaign performance
• Proactively formulates proposals for new client opportunities

An Associate Media Director leads a unit of media professionals in the conception and delivery of innovative, well-targeted business building marketing solutions across a variety of media to meet or exceed clients’ objectives. This involves the creation and execution of media plans, unearthing insights, integrating capabilities and flawless execution on all fronts.

The Associate Media Director is the primary point of contact for clients and will oversee the day-to-day communications planning and/ or buying processes for the assigned accounts.

This role reports directly to the Business Lead, and is a member of the Publicis Media group of Team Leadership

1. Client Management
- Establish a partner-relationship with clients by being involved in the business     
  environment.
- Provide business solutions through media approaches for assigned brands.
- Overall account stewardship to ensure communication strategy and implementation are
  in sync towards clients' business direction.
- Undertake key initiatives/business solutions in tandem with clients' goals, business   
  objectives and priorities.
- Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make    judgment or evaluate value on ad hoc requests).
- Take ownership for assigned brands.
- Maintain regular WIPs, dialogues and reviews to ensure effective work processes.
- Improve and uphold agency evaluation.
- Build and coach high performing team members as required.

2.  Business Partner Management
- Leverage good relationships with senior business partners (e.g. creative, media owners),
  hence the ability to obtain updated information that contributes to the brand objectives
  and value-add to clients.
- Conduct professional briefings to business partners on innovations and ensure alignment
  to clients' objectives.
- Establish partnership processes with business partners (e.g. rules of engagement).
- Establish rapport and understanding with senior business partners and ensure clear
  documentation on all communications.
- Ensure best value from all negotiations across media owners and campaigns.
- Manage and resolve conflicts for Executives and Managers.

3.  Research & Media Applications Proficiency
- Guide and troubleshoot for Managers on applications usage.
- Display competency in using advanced functions in each tool.
- Able to tap into proprietary consumer insight applications or alternative sources for more
  in-depth analysis.
- Proficient in using agency's planning approach.

4. Financial
- Identify opportunities for organic growth of the business.
- Uphold financial policy and integrity to avoid violation or potential fraud.
- Assist the team members to reconcile all media payment variances of assigned brands.
- Work with team members to ensure accurate and timely invoicing (e.g. regular review of
  unbilled reports, resolve unbilled cases with Finance).
- Resolve all ageing matters.
- Accurate business forecast of assigned accounts (monthly and annually).

5. Industry Knowledge (Consumer, Business or Brand Insights)
-  Exhibit good understanding and forecast on media/ industry/brand development &
   implications to the businesses.
-  Evaluate the strategic implications of media/ industry/brand developments and identify
   opportunities & threats to businesses (short to long-term).

6. Investment Management
-  Optimize the given investment or allocate appropriate investments by medium/brands.
-  Provide investment consultation to client on appropriate budget to meet the desired
   objectives.
-  Supervise on cost management for brand across medium used.
-  Master contract management (e.g. propose, negotiate, track fulfilment, etc.)
-  Input on action plans in expenditure reports.
-  Reconcile all sources of costing/investment variances.

7.  Corporate Responsibility
-  Lead/participate in pitches.
-  Drive awards submission.
-  Demonstrate appropriate behaviours to uphold the company's image, reputation and
   credentials.
-  Identify new business opportunities.
-  Collaborate with function/practice leads on best practice development.
-  Demonstrate responsible hiring of talents (e.g. fair employment practice) and ability to
   manage termination well with due diligence.
- Mentor and ensure all direct reports master the skills and organizational savvy required
  for advancement.

The Digital Buyer plays an integral role in the execution of paid media content for clients, the Senior Digital Buyer will provide inputs and will be helping for day-to-day management of digital media campaigns. These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and Tiktok), paid search networks (AdWords), and other digital networks (DoubleClick, etc.). In addition, the Digital Buyer will be responsible for assisting in client reporting activities with the broader media team.

I. RESPONSIBILITIES

• Provide expert advice on digital strategy development
• Provide knowledge on the category’s digital landscape and activities
• Execute paid social and paid search campaigns
• Analysis of category and competition
• Campaign setup and optimization
• Media asset organization and scheduling
• Budget maintenance
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with media planners and account team to strategize tagging
• QA placements per vendor IO and media plan
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports utilizing Data Studio

The Senior Digital Planner owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring ability think and work independently with minimal supervision. This position is expected to deliver strategic plans for campaigns based from available data and tools then implement campaigns with the support of different Publicis Media teams.

The Senior Digital Planner will work closely with Digital Buyers for specific client requirements, providing expertise on strategy building, insighting, planning, reporting, and optimization while being guided by platform or industry best practices.

I. RESPONSIBILITIES

• Attend, present, and contribute during client meetings

• Develop, grow, and maintain relationships through exceptional client service

• Effectively communicate digital strategies and rational for approaches for each campaign

• Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing agreed upon performance expectations

• Manage the delivery of plans, creative assets, insertion orders, and all relevant campaign documentation in preparation for all campaigns

• Partner with support teams on how to strengthen campaign measurement for reporting and insights generation

• Provide regular insights and actionable points to clients detailing performance, campaign optimizations, and new opportunities

• Coordinate and work with media partners to develop relevant strategies and ensure accurate platform implementation

• Participate in campaign QA process

• Troubleshoot issues across planning and buying functions

• Help in the generation of monthly bill/pay/spend reporting in coordination with relevant functions

• Participate in regular knowledge sharing sessions to contribute and learn new strategies for optimizing and enhancing campaign performance

• Proactively formulates proposals for new client opportunities