Total 5 job vacancies by Publicis Groupe

The Research and Analytics Manager is part of the Publicis Media Data Intelligence team, responsible for supporting integrated data, research, reporting and analytics requirements through proprietary and syndicated products and solutions.  The thrust is to enhance operational efficiency and scale solutions, further bringing incremental value and growth to Publicis clients.

Primary Responsibilities:

• Solve complex business challenges through advanced analytics such as Market Mix Modelling, Attribution Studies, Predictive Modelling, etc
• Collaborate with media teams to understand needs and application of advanced analytical methods to enhance their strategies and campaigns
• Manage analytics project stakeholders through requirements gathering, solution design, planning, implementation and reporting/presentation
• Project management for research and analytics client requirements
• Be the liaison for research projects, maintaining the relationship with our research partners
• Develop and drive innovation for advanced analytics products and solutions through building proof-of-concepts models and being at the forefront of new tech, best practices, etc
• Drive adoption of advanced analytics products and solutions across the agency
• Oversee and mentor the senior research analyst in ensuring accurate and quality output

The Social and Influencer Manager will play a core role in supporting development of our influencer and social communities around the world, including the tools they use, case studies they access and best practice they share.

Core Role:

· Support and grow our influencer and organic social communities.

· Help to expand usage of Fluency, our global influencer sourcing and management tool, including managing users, planning training sessions with the developers and tracking development/roadmap requests.

· Actively support local content teams on pitches and ideation, including sharing relevant case studies, selecting influencers and building presentations.

Key Responsibilities:

1. Support and grow our influencer and organic social communities

· Prepare decks and select content for monthly calls for the two communities.

· Tracking and sharing best in class work. Oversee the global content team’s case study library.

· Maintain and contribute to Teams channels, sharing relevant content from social platforms and research pieces.

· Confidently provide input in meetings and develop presentation skills to share topics and information.

· Up-to-date with trends and use data to understand performance

2. Assist in the development and usage of Fluency

· Develop a strong understanding of the tool, and work alongside the Fluency product lead to develop materials and credentials to help users and client teams understand its value.

· Develop a close relationship with customer success managers at our developers. Work with them to plan training sessions and ensure teams are up to date with latest platform developments.

· Manage users and divisions on the tool.

· Keep track of development requests from users.

3. Actively support content teams in local markets

· Develop and maintain best in class influencer and social case studies from across the network and be ready to share relevant examples for pitches and requests.

· Use the Fluency tool to identify and share relevant influencer profiles for pitch decks.

· Manage multi-market requests around pricing, influencer strategy and selection.

· Help to educate teams outside of the content practice on why content matters and how influencer and social media marketing is core to effective content programs.

4. Wider support for the Global Publicis Media Content Innovation team

· Produce deliverables in Excel, Word and PowerPoint with accuracy and attention to detail.

· Prioritise work-load, manage tasks and liaise with team members on a daily basis to ensure projects are delivered on time.

· Develop an understanding of all Publicis brands, services and practices.

Key Responsibilities

Ecommerce Planning (40%):

· Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, eCommerce Affiliate marketing & Influencers Affiliate Campaign

· Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives.

· Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.

· Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-commerce corporate team.

· Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation. Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency.

· Transform data into actionable, easy-to-read output to drive performance, insights, and outcomes.

· Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg: FMCG, retail…)

· Develop strategies and makes in-depth recommendations based on a strong grasp of commerce and media analytics, eCommerce full funnel Affiliate/Influencer marketing, and full funnel media best practices.

· Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok), Quick Commerce (Grab/Foodpanda) and Affiliate Publishers to deliver campaign objectives.

Performance and Optimization (60%):

· Analyze, track, and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including GMV, ROAS and other important metrics of AMS

· Proactively make strategic recommendations to meet campaign goals and improve performance.

· Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals.

· Timely execution of promotional levers to deliver against strategic category goals.

· Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P&L monthly.

· In charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada etc), other online acquisition channels: affiliate marketing, social commerce media (Tiktok), to achieve GMV target.

· Work closely with E-Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.

· Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period.

· Responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any.

Planning Manager

Planning Managers are crucial talent to our agency’s growth and development. We seek talent that is highly motivated, energised and committed to being both as an inspiration internally and for our clients.

As the fast pace of our client’s business changes, we look to our Planning Managers to be the internal brand manager and act as a key partner with our clients to help facilitate and guide this change.

Our Planning Managers are collaborative, tenacious, inventive, and experts in client servicing & media, people management and helping shape and evolve the brands we partner with.

We expect our Planning Managers to lead by example and mentor and train the rising stars at our agency so we are always prepared for the future.

Responsibilities:

• Strategy creation - innovative planning and inspiration to others in group
• Ideas – to create, develop and push big game-changing ideas through to execution
• Client skills - joint responsibility with the AMD to maintain excellent client relations
• People management - development of direct reports to exceed their KPI’s
• Key point of contact for their clients and the agency – you will have specific brands to lead and run, reporting to your Director on your brands development
• Client leadership role - manage key Brand relationships
• Deliver the media strategy across the products areas and for the annual strategy
• Quality control of the agencies output – RTBs, content/influencer projects, performics execution, etc.
• Ensure ideas are inspirational, game changing and help our clients achieve their objectives (award winning!)
• Manage cross departmental forecasting, budgeting, finance controls
• Ensure excellent relationships with other agency partners and with media owners
• Run both the traditional and digital campaign activities
• Be a media channel champion for the team and clients to facilitate media owners in our agency and to ensure knowledge is shared across the planning team
• Stand out for yourself in the agency – present in planners meetings, volunteer for a pitch, etc
• Take ownership of the team’s reputation, help build a positive and motivated team with other Directors

Job Description:

We are hiring for various client-facing and operational teams with integrated planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms.

If you are strong in creatively integrating both traditional and digital elements into the overall media mix while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!

As a Senior Integrated Planner, you will support your Manager in integrated media planning.

Specifically, you will be involved in:

1. Planning

• Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flowplan
• Brand stewardship and client management
• Acquiring business, consumer, and media insights and translating them into media recommendation
• Defining the strategy, effectively cascading to the team (i.e. to the buying team, digital planning, and even outside agency partners like creatives), and consistently monitoring the performance of the campaign
• Together with the Manager and team leads, drive business and profitability