Total 3 Manager public relations officer job vacancies in lapu lapu city

Accountable for Advertising (Offline and Display Banners):

• Ensure the development and successful implementation of advertising campaigns as per the commercial calendar and any other locally relevant opportunities in addition to the commercial calendar.
• Final approver for all country media plans and marketing communication work. • Work closely with other SO functions and Markets in the development of each launch/campaign.
• Secure that the overall advertising budget for the country is achieved and ensure appropriate evaluation to measure tangible metrics associated with budget and performance that delivers on marketing investments.
• Responsible for creative and media agencies country level briefing, relationship management, delivery and reporting. Understand the differences in channel mix to provide better brand engagement.

Accountable for (Commercial) Public Relations: 

• Lead the development of PR strategy that supports the overall communication strategy direction and oversee that all country PR actions (e.g. interviews, media launches, press conference, etc) are implemented successfully.
• Manage PR agency, their KPIs and deliverables. Secure brand leadership in media value and share of voice results in country PR.
• In situations where the IKEA brand is involved in negative media attention, assist the work done within IKEA in the country team to secure that all media coverage is managed to protect the IKEA brand and reputation.
• Support corporate communications in the execution of crisis plans in the country (including products that are of fault and might cause damage to customers, incidents where a product has caused damage to customers, etc.).

Accountable for a successful catalogue/brochure production & distribution:

• Oversee the development, execution and final completion of catalogue for the country, including surveys/research, mailing services, etc.
• Plan and ensure implementation of the country distribution strategy is completed successfully

Responsible for the development of Loyalty Communications and programme updates

• Manage the development of loyalty communications calendar/brief as a base, to develop communications materials for IKEA FAMILY and småles members.
• Ensure red thread with the communication platforms (e.g. Ads, Digital, etc.) in line with launch and campaign themes.
• Manage and ensure that IKEA FAMILY and Smales strategy are supported with communications that helps strengthen members’ affinity to the IKEA brand and drive further member engagement.
• Monitor the Loyalty programme is running smoothly for the country, e.g. systems fixes up to date, CRM system supports running business, merchandise and comms for Smales are attractive, etc.

Responsible for External Partner Collaborations and Loyalty Programme Partnerships:

• Lead, review and approve collaboration initiatives to include sponsorship and promotions (except those that overlaps into Sustainability department’s jurisdiction, such as donations and charities).
• Negotiate with partners for win-win collaboration for both commercial goals and for the purpose of enhancing the IKEA brand.
• Lead and liaise with relevant interval stakeholders such as the marketing team, Sales, Com-in, stores or sustainability if the collaboration involves them.

Responsible for other tasks including Market Intelligence coordination, Budgets, etc.

• Main co-ordinator of Market Intelligence research initiated by Systems on country level. Thereafter, to work closely with Local Marketing and Communications Manager to maximise opportunities at the PMA level as needed to externally communicate commercial offers and activities in the market.
• Responsible for accurate budgeting and monthly/annual tracking of expenditure, marketing theme booklet development and updates, post mortem reports, and priorities to the various commercial goals against visitor and sales targets and objectives.
• Working through SO functions, responsible for strategizing, coordination, creation, management and execution of the country commercial calendar.
• Secure consolidated post mortem documents from various agencies for campaigns and update on country marketing post mortem reports to commercial activities team.
• Work on other tasks and projects as assigned that will contribute to the development of IKEA retail operations (i.e. global, regional, country or local initiatives).

In this role, you will primarily be supporting Philippines as part of our IPVMC corporate communications team and deliver on all aspects of our communications programs across the markets. The successful candidate will:

• Develop communications strategies that support Visa’s business objectives and drive growth across the markets  

• Develop communications programs that demonstrate the value of Visa to everyone, everywhere

• Lead the development and delivery of informative and engaging employee communications activities including employee communications programs and staff volunteering events

• Drive Visa’s Social Impact programs in the Philippines

• Support the execution of Visa’s media relations programs across the markets including:

  • Developing the strategy and managing the execution of media engagements

  • Identifying and maximizing opportunities to enhance Visa’s profile in the media 

  • Developing content to promote Visa’s brand, technical and industry leadership, new products and services

  • Establishing and maintaining close relationships with journalists across general, business, lifestyle and technology media 

  • Ensuring spokespeople are well briefed and trained to deliver key messages

  • Ensuring Visa’s senior management are seen as trusted authorities by the local media

  • Creating opportunities for the Country Manager and other key management to obtain high, positive profiling in top tier broadcast, print and digital media 

• Provide executive communication support to the Country Manager across a variety of internal, external, client, and media communications opportunities  

• Work closely with the Marketing team to ensure corporate communications and marketing programs are aligned and a coordinated approach is being taken to leverage Visa’s assets across the markets 

• Partner with Visa’s in-market PR agency to successfully deliver communications programs across the region

• Work with the Government Engagement function to support Visa’s public policy position 

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

DUTIES AND RESPONSIBILITIES:

• Manages the daily workflow of the department
• Leads the franchising and business development initiatives
• Monitors and tracks the effectiveness of franchising campaigns
• Tracks all franchising and business development data and creates written reports and presentations to bring to the top management
• Works with the executive team, marketing managers, and department heads, to set the franchising strategy for the brands
• Gathers and analyzes information to identify new markets and customers, locations, and franchising opportunities
• Ensures that all franchisees are aligned with the brand standardization, procedures, promotions, guidelines, rules and regulations
• Perform other duties as assigned